Zoom 2 of 3 — function

Marketing line map

11 sub-functions, each running its own lines. Hover any station to see which agent owns it, what the gate rule is, and how long work sits there. Click a line to walk it end to end.

lines

190

stations

166

trains running

estate rating

97 in time60 late9 late and material

Five-layer view Ops floor

Sub-function lines

Eleven sub-functions, every line drawn

A line is one workflow. more

Brand & PositioningBBB

Owns brand asset work end to end inside Marketing. more

9 agents 58% agentic · ceiling 64%orchestrated by Brand Orchestratorhuman owner VP Brand

6 in time4 late1 late and material

MK1APositioning RefreshJudgment · 8 stations

Frame

46 q

Gather evidence

44 q

Test messages

21 q

Model options

25 q

Draft position

1 live

Challenge

30 q

CMO ratify

2 q

Cascade

8 q

MK1BBrand Compliance SweepTransactional · 5 stations

Scan assets

1 live

Flag drift

3 live

Auto-correct

33 q

Owner review

2 live

MK1CBrand Health ReadAnalytical · 4 stations

Ingest signals

11 q

Model perception

30 q

Draft readout

2 live

Leader review

3 q

Market & Competitive IntelligenceA

Owns intelligence brief work end to end inside Marketing. more

9 agents 76% agentic · ceiling 86%orchestrated by Market Intelligence Orchestratorhuman owner Director, Market Intelligence

7 in time5 late0 late and material

MK2ACompetitive Move ResponseTransactional · 5 stations

Detect move

2 live

Assess impact

2 live

Draft counter-narrative

1 live

Leader review

1 live

Publish battlecard

36 q

MK2BQuarterly Market ReadAnalytical · 6 stations

Ingest sources

9 q

Synthesize

2 live

Size segments

45 q

Draft brief

14 q

Ratify

0 q

Distribute

13 q

MK2CAnalyst EngagementTransactional · 5 stations

Track coverage

1 live

Assemble brief

1 live

SME review

1 live

Submit

1 live

Log outcome

7 q

Demand GenerationA

Owns campaign work end to end inside Marketing. more

9 agents 80% agentic · ceiling 88%orchestrated by Demand Gen Orchestratorhuman owner VP Demand Generation

8 in time6 late0 late and material

MK3ACampaign LaunchTransactional · 8 stations

Brief

4 q

Build audience

1 live

Generate variants

25 q

Brand check

2 live

Legal check

1 live

Launch

8 q

Optimize

35 q

Report

41 q

MK3BAlways-on OptimizationTransactional · 4 stations

Read performance

46 q

Reallocate budget

2 live

Rotate creative

2 live

Flag anomaly

5 q

MK3CLead HandoffTransactional · 5 stations

Score

1 live

Enrich

1 live

Route

4 live

Confirm acceptance

46 q

Recycle

32 q

Content StudioA

Owns content asset work end to end inside Marketing. more

9 agents 75% agentic · ceiling 78%orchestrated by Content Orchestratorhuman owner Director, Content

16 in time6 late1 late and material

MK4AContent ProductionTransactional · 7 stations

Brief

1 live

Draft

1 live

Fact verify

1 live

Brand check

2 live

SME review

1 live

Publish

7 q

Distribute

31 q

MK4BLocalization RunTransactional · 5 stations

Select assets

2 live

Translate

1 live

Cultural check

3 live

Market review

2 live

Publish

1 live

MK4CContent RefreshTransactional · 5 stations

Detect decay

1 live

Prioritize

3 live

Update draft

3 live

Approve

6 q

Republish

1 live

Campaign OrchestrationA

Owns campaign send work end to end inside Marketing. more

9 agents 78% agentic · ceiling 86%orchestrated by Campaign Orchestratorhuman owner Director, Campaign Operations

11 in time8 late0 late and material

MK5AIntegrated Campaign RunTransactional · 8 stations

Plan

1 live

Sequence channels

1 live

Suppression check

26 q

Consent check

2 live

Quality gate

3 live

Launch

3 q

Monitor

9 q

Wrap report

41 q

MK5BNurture ProgramTransactional · 5 stations

Enroll

2 live

Branch on behavior

2 live

Score

6 q

Graduate to sales

27 q

Exit

1 live

MK5CSend Incident ResponseTransactional · 6 stations

Detect defect

3 live

Halt sends

1 live

Assess exposure

39 q

Notify

2 live

Remediate

35 q

Post-mortem

1 live

Digital & WebBBB

Owns web change work end to end inside Marketing. more

9 agents 72% agentic · ceiling 84%orchestrated by Digital Orchestratorhuman owner Director, Digital Experience

7 in time8 late0 late and material

MK6AWeb Change ReleaseTransactional · 8 stations

Request

16 q

Impact scan

1 live

Build

34 q

Accessibility check

1 live

Stage

1 live

Approve

1 live

Deploy

22 q

Verify

1 live

MK6BConversion ExperimentAnalytical · 6 stations

Hypothesize

44 q

Design test

1 live

Launch

1 live

Read result

33 q

Decide

1 live

Roll out

32 q

MK6CSite Health WatchTransactional · 5 stations

Monitor

26 q

Detect regression

1 live

Auto-revert

2 live

Notify

3 live

Root cause

1 live

Product MarketingBBB

Owns launch work end to end inside Marketing. more

9 agents 65% agentic · ceiling 70%orchestrated by Product Marketing Orchestratorhuman owner VP Product Marketing

3 in time3 late2 late and material

MK7AProduct LaunchTransactional · 8 stations

Launch brief

2 live

Build narrative

32 q

Assemble collateral

1 live

Enablement pack

25 q

Readiness review

1 live

Go decision

9 q

Launch

43 q

Measure

2 q

MK7BPortfolio Investment PositionJudgment · 6 stations

Frame

3 q

Gather evidence

40 q

Model options

1 live

Draft position

20 q

Challenge

29 q

Ratify

6 q

MK7CAdoption DiagnosticAnalytical · 5 stations

Read usage

1 live

Segment

1 live

Diagnose friction

1 live

Draft actions

8 q

Owner review

6 q

Field & EventsA

Owns event work end to end inside Marketing. more

9 agents 69% agentic · ceiling 80%orchestrated by Events Orchestratorhuman owner Director, Field Marketing

14 in time7 late0 late and material

MK8AEvent DeliveryTransactional · 8 stations

Select event

1 live

Budget approve

1 live

Contract

30 q

Target attendees

2 live

Build content

2 live

Run

1 live

Capture leads

1 live

Follow up

24 q

MK8BField ProgramTransactional · 6 stations

Plan

2 live

Invite

1 live

Confirm

43 q

Deliver

3 live

Debrief

2 live

Score return

1 live

MK8CEvent Portfolio ReviewAnalytical · 4 stations

Aggregate return

2 live

Rank

2 live

Draft recommendation

16 q

Leader review

1 q

Customer AdvocacyBBB

Owns advocacy asset work end to end inside Marketing. more

8 agents 66% agentic · ceiling 72%orchestrated by Advocacy Orchestratorhuman owner Director, Customer Advocacy

12 in time5 late2 late and material

MK9ACase Study ProductionTransactional · 7 stations

Identify candidate

1 live

Secure consent

1 live

Interview

14 q

Draft

3 live

Customer approve

5 q

Legal clear

1 live

Publish

1 live

MK9BReference RequestTransactional · 5 stations

Match request

1 live

Check fatigue

3 live

Secure consent

1 live

Broker call

14 q

Log outcome

3 live

MK9CReview ProgramTransactional · 4 stations

Target advocates

32 q

Solicit

46 q

Monitor sentiment

2 live

Escalate negative

2 live

Marketing Ops & MarTechA

Owns ops change work end to end inside Marketing. more

9 agents 72% agentic · ceiling 82%orchestrated by Marketing Ops Orchestratorhuman owner Director, Marketing Operations

9 in time7 late2 late and material

MK10AData Quality RemediationTransactional · 5 stations

Detect defect

1 live

Classify

26 q

Auto-fix

1 live

Steward review

2 q

4 live

MK10BStack ChangeTransactional · 6 stations

Request

8 q

Impact scan

1 live

Test

1 live

Change board approve

1 live

Deploy

1 live

Verify

2 live

MK10CConsent Register AuditTransactional · 5 stations

Sweep records

2 live

Flag gaps

2 live

Suppress

3 q

Privacy review

1 live

Evidence file

1 live

Attribution & AnalyticsA

Owns analysis work end to end inside Marketing. more

9 agents 60% agentic · ceiling 84%orchestrated by Marketing Analytics Orchestratorhuman owner Director, Marketing Analytics

4 in time1 late1 late and material

MK11AMonthly Performance ReadAnalytical · 6 stations

Ingest

1 live

Attribute

1 live

Detect anomaly

38 q

Draft readout

2 q

Leader review

1 live

Publish

20 q

MK11BIncrementality TestAnalytical · 5 stations

Design holdout

17 q

Run

10 q

Measure lift

33 q

Draft finding

16 q

Ratify

2 live

MK11CMix Reallocation PositionJudgment · 5 stations

Frame

9 q

Model scenarios

16 q

Draft position

1 live

Challenge

18 q

CMO ratify

4 q