Sub-function
Field & Events
Owns event work end to end inside Marketing. Runs 3 lines across 18 stations, drains the repeatable share into the A2L tower, and holds 2 human gates.
Estate rating
A
75 / 100
Targeting, logistics coordination and follow-up are automated. Spend commitments and vendor contracts go through the standard human approval path.
Agents
9
Lines
3
Units / wk
2,935
Timetable vs actual
20.1h → 21.3h
Cost / unit
$4.43
was $12
Run-rate saving
$1.2M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Events Orchestrator
Owns the field & events lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Event Selection Agent
Runs the repeatable portion of field & events inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Booth Content Agent
Runs the repeatable portion of field & events inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Vendor Coordination Agent
Runs the repeatable portion of field & events inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Logistics Coordination Agent
Executes the field & events step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Attendee Targeting Agent
Executes the field & events step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Follow-up Sequencing Agent
Executes the field & events step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Event Return Agent
Executes the field & events step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Field Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Field & Events Challenger Agent
Adversarial reviewer for field & events. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A3 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into cross-function process redesign.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Field & Events Operating Position
Draftv4What operating shape carries twice the current event volume without adding headcount, and what breaks first if we are wrong?
Hold the ceiling at A3 for field & events. Targeting, logistics coordination and follow-up are automated. Spend commitments and vendor contracts go through the standard human approval path. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
62%
The challenge — Field & Events Challenger Agent
Field & Events Challenger Agent argues the recommendation leans on 3 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 7 percent for two consecutive months
- ·Cost per event stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $50k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $249k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $351k to build controls | Override rate is 11 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $262k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK8-POL-200 | Field & Events Decision Envelope Agents in this lane may act without a human when the event sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 6 agents · Global | envelope | Events Orchestrator | Director, Field Marketing | v4.2 | Active |
| MK8-POL-201 | Field & Events Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 6 agents · Global · EU | evidence | Events Orchestrator | Director, Field Marketing | v2.1 | Active |
| MK8-POL-202 | Field & Events Escalation Rule Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. Director, Field Marketing owns the response clock. binds 6 agents · Global · EU | escalation | Events Orchestrator | Director, Field Marketing | v5.7 | Active |