Sub-function
Marketing Ops & MarTech
Owns ops change work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Estate rating
A
78 / 100
Hygiene and monitoring run continuously without a human. Consent-register changes get privacy review because the regulatory exposure is direct.
Agents
9
Lines
3
Units / wk
13,013
Timetable vs actual
8.4h → 7.3h
Cost / unit
$16
was $50
Run-rate saving
$23.3M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Marketing Ops Orchestrator
Owns the marketing ops & martech lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A3 · escalates to Escalates to Director, Marketing Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Data Hygiene Agent
Runs the repeatable portion of marketing ops & martech inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Marketing Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Stack Utilization Agent
Runs the repeatable portion of marketing ops & martech inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Marketing Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Integration Health Monitor
Watches marketing ops & martech continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A3 · escalates to Escalates to Director, Marketing Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Consent & Preference Agent
Holds the rules that bind every other agent in marketing ops & martech. Versions them, tests them against live decisions, and blocks work that breaches them.
ceiling A3 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.
Access & Governance Agent
Holds the rules that bind every other agent in marketing ops & martech. Versions them, tests them against live decisions, and blocks work that breaches them.
ceiling A3 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.
Workflow Automation Agent
Executes the marketing ops & martech step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Marketing Operations when the unit falls outside the decision envelope or confidence drops below the floor.
MarTech Strategy Agent
Authors positions on marketing ops & martech. Frames the question, models the options, and writes a recommendation a human can ratify or reject.
ceiling A3 · escalates to Escalates when two options sit inside the confidence band and the evidence cannot separate them.
Marketing Ops & MarTech Challenger Agent
Adversarial reviewer for marketing ops & martech. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A3 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into customer-facing escalation ownership.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Marketing Ops & MarTech Operating Position
Ratifiedv2Is the current cost per ops change defensible against external comparators once inference spend is counted in full?
Hold the ceiling at A3 for marketing ops & martech. Hygiene and monitoring run continuously without a human. Consent-register changes get privacy review because the regulatory exposure is direct. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
65%
The challenge — Marketing Ops & MarTech Challenger Agent
Marketing Ops & MarTech Challenger Agent argues the recommendation leans on 2 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 8 percent for two consecutive months
- ·Cost per ops change stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $25k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $591k run rate | Known and priced. Cedes ground if comparators move faster. | not selected |
| Raise the ceiling one level now | $1345k to build controls | Override rate is 8 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $619k transition | Loses local context. Rework risk on the cases that are hardest to recover. | selected |
Ratified 3 months ago. Measured since: cost per ops change rose 13 percent against a forecast that it would fall 26 percent.
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK10-POL-200 | Marketing Ops & MarTech Decision Envelope Agents in this lane may act without a human when the ops change sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 3 agents · Global · EU | envelope | Consent & Preference Agent | Director, Marketing Operations | v4.8 | under review |
| MK10-POL-201 | Marketing Ops & MarTech Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 3 agents · LATAM · US | evidence | Consent & Preference Agent | Director, Marketing Operations | v5.2 | Active |