Zoom 3 of 3 — line
Incrementality Test
Analytical line · Marketing · Attribution & Analytics
Runs when: Runs analytical. Starts when the cycle calendar fires.
28
units a week
69%
touchless
5
stations
3.2d
timetable
3.8d
actual
+18%
vs timetable
Station walk
Every stage, who owns it, and what is sitting there
Each station names the agent that runs it and the layer it belongs to. Gates name the rule and the human approver. Trains parked at a station are live units of work — click one to read its full evidence trail.
- 01
Design holdout
Workflowrun by Attribution Model Agent
dwell 689msla 1386mqueued 17 - 02
Run
AI GBS AI GBS depotrun by Attribution Model Agent
dwell 833msla 1836mqueued 10 - 03
Measure lift
Workflowrun by Anomaly Detection Agent
dwell 100msla 195mqueued 33 - 04
Draft finding
Workflowrun by Reporting Automation Agent
dwell 588msla 1347mqueued 16 - 05
Ratify
Policyrun by Director, Marketing Analytics
Gate: Held for a named human when the unit exceeds the analysis decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver Director, Marketing Analytics
dwell 1457msla 3143mqueued 2
Live trains on this line
2 units in motion right now
| Ref | Work | Held by | Value | Status | Age / SLA |
|---|---|---|---|---|---|
| MK11B-1006 | Analysis at ratify Daniel Haddad | Director, Marketing Analytics human | $943k | Human hold | 13h 10m / 2d 4h |
| MK11B-1012 | Analysis at ratify Hiro Sorensen | Forecast Agent agent | $650k | Evidence posted | 18h 34m / 2d 4h |