Zoom 3 of 3 — line
Incrementality Test
Analytical line · Marketing · Attribution & Analytics
Runs when: Runs analytical. Starts when the cycle calendar fires.
28
units a week
69%
touchless
5
stations
3.2d
timetable
3.8d
actual
+18%
vs timetable
Station walk
Every stage, who owns it, and what is sitting there
Each station names the agent that runs it and the layer it belongs to. more
- 01
Design holdout
Workflowrun by Attribution Model Agent
dwell 689msla 1386mqueued 17 - 02
Run
AI GBS AI GBS depotrun by Attribution Model Agent
dwell 833msla 1836mqueued 10 - 03
Measure lift
Workflowrun by Anomaly Detection Agent
dwell 100msla 195mqueued 33 - 04
Draft finding
Workflowrun by Reporting Automation Agent
dwell 588msla 1347mqueued 16 - 05
Ratify
Policyrun by Director, Marketing Analytics
Gate: Held for a named human when the unit exceeds the analysis decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver Director, Marketing Analytics
dwell 1457msla 3143mqueued 2
Live trains on this line
2 units in motion right now
| Ref | Work | Held by | Value | Status | Age / SLA |
|---|---|---|---|---|---|
| MK11B-1006 | Analysis at ratify Daniel Haddad | Director, Marketing Analytics human | $943k | Human hold | 13h 10m / 2d 4h |
| MK11B-1012 | Analysis at ratify Hiro Sorensen | Forecast Agent agent | $650k | Evidence posted | 18h 34m / 2d 4h |