Sub-function
Market & Competitive Intelligence
Owns intelligence brief work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into no shared tower, and holds 3 human gates.
Estate rating
A
76 / 100
Monitoring and synthesis are continuous and touchless. Anything that becomes an external claim about a competitor is reviewed by a human first.
Agents
9
Lines
3
Units / wk
5,266
Timetable vs actual
23.0h → 22.5h
Cost / unit
$7.22
was $27
Run-rate saving
$5.4M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Market Intelligence Orchestrator
Owns the market & competitive intelligence lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Competitor Monitoring Agent
Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Win/Loss Mining Agent
Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Pricing Watch Agent
Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Analyst Coverage Agent
Executes the market & competitive intelligence step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Battlecard Agent
Executes the market & competitive intelligence step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Market Sizing Agent
Executes the market & competitive intelligence step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Market Intelligence when the unit falls outside the decision envelope or confidence drops below the floor.
Competitive Doctrine Agent
Authors positions on market & competitive intelligence. Frames the question, models the options, and writes a recommendation a human can ratify or reject.
ceiling A4 · escalates to Escalates when two options sit inside the confidence band and the evidence cannot separate them.
Market & Competitive Intelligence Challenger Agent
Adversarial reviewer for market & competitive intelligence. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A4 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into cross-function process redesign.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Market & Competitive Intelligence Operating Position
Rejectedv2Which parts of market & competitive intelligence should deliberately stay human, and how do we defend that against a cost argument?
Hold the ceiling at A4 for market & competitive intelligence. Monitoring and synthesis are continuous and touchless. Anything that becomes an external claim about a competitor is reviewed by a human first. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
72%
The challenge — Market & Competitive Intelligence Challenger Agent
Market & Competitive Intelligence Challenger Agent argues the recommendation leans on 4 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 12 percent for two consecutive months
- ·Cost per intelligence brief stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $17k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $395k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $960k to build controls | Override rate is 9 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $385k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK2-POL-200 | Market & Competitive Intelligence Decision Envelope Agents in this lane may act without a human when the intelligence brief sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 3 agents · US · Canada | envelope | Market Intelligence Orchestrator | Director, Market Intelligence | v5.4 | Active |
| MK2-POL-201 | Market & Competitive Intelligence Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 3 agents · Global · EU | evidence | Market Intelligence Orchestrator | Director, Market Intelligence | v1.7 | Active |
| MK2-POL-202 | Market & Competitive Intelligence Escalation Rule Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. Director, Market Intelligence owns the response clock. binds 3 agents · EU · UK | escalation | Market Intelligence Orchestrator | Director, Market Intelligence | v4.0 | Active |