Sub-function
Digital & Web
Owns web change work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Estate rating
BBB
74 / 100
Experiments, personalization and reverts run autonomously. Production deploys to the public site pass a named approver.
Agents
9
Lines
3
Units / wk
6,483
Timetable vs actual
16.4h → 13.7h
Cost / unit
$5.01
was $17
Run-rate saving
$3.9M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Digital Orchestrator
Owns the digital & web lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Site Performance Agent
Runs the repeatable portion of digital & web inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Experiment Design Agent
Runs the repeatable portion of digital & web inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Web Change Agent
Runs the repeatable portion of digital & web inside the shared transaction spine at spine cost and spine controls.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Conversion Path Agent
Executes the digital & web step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Personalization Agent
Executes the digital & web step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Technical Search Agent
Executes the digital & web step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A3 · escalates to Escalates to Director, Digital Experience when the unit falls outside the decision envelope or confidence drops below the floor.
Accessibility Monitor
Holds the rules that bind every other agent in digital & web. Versions them, tests them against live decisions, and blocks work that breaches them.
ceiling A3 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.
Digital & Web Challenger Agent
Adversarial reviewer for digital & web. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A3 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into agent supervision, calibration and coaching.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Digital & Web Operating Position
Ratifiedv2Where should the autonomy ceiling for digital & web sit over the next four quarters, and what evidence would justify moving it?
Hold the ceiling at A3 for digital & web. Experiments, personalization and reverts run autonomously. Production deploys to the public site pass a named approver. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
64%
The challenge — Digital & Web Challenger Agent
Digital & Web Challenger Agent argues the recommendation leans on 4 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 6 percent for two consecutive months
- ·Cost per web change stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $49k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $85k run rate | Known and priced. Cedes ground if comparators move faster. | not selected |
| Raise the ceiling one level now | $1305k to build controls | Override rate is 6 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $115k transition | Loses local context. Rework risk on the cases that are hardest to recover. | selected |
Ratified 7 months ago. Measured since: cost per web change rose 3 percent against a forecast that it would fall 39 percent.
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK6-POL-200 | Digital & Web Decision Envelope Agents in this lane may act without a human when the web change sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 6 agents · APAC | envelope | Accessibility Monitor | Director, Digital Experience | v2.5 | Active |
| MK6-POL-201 | Digital & Web Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 6 agents · EU · UK | evidence | Accessibility Monitor | Director, Digital Experience | v3.1 | Active |