Sub-function
Campaign Orchestration
Owns campaign send work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the A2L tower, and holds 2 human gates.
Estate rating
A
79 / 100
Orchestration and suppression are fully automated with a hard consent gate the agent cannot override. A bad send reaches thousands of people, so the halt is instant and the notification is human.
Agents
9
Lines
3
Units / wk
18,350
Timetable vs actual
11.7h → 9.6h
Cost / unit
$11
was $29
Run-rate saving
$16.9M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Campaign Orchestrator
Owns the campaign orchestration lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Calendar Coordination Agent
Runs the repeatable portion of campaign orchestration inside the shared transaction spine at spine cost and spine controls.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Send-time Agent
Runs the repeatable portion of campaign orchestration inside the shared transaction spine at spine cost and spine controls.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Cross-channel Sequencing Agent
Executes the campaign orchestration step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Audience Suppression Agent
Executes the campaign orchestration step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Frequency Cap Agent
Holds the rules that bind every other agent in campaign orchestration. Versions them, tests them against live decisions, and blocks work that breaches them.
ceiling A4 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.
Consent Compliance Agent
Holds the rules that bind every other agent in campaign orchestration. Versions them, tests them against live decisions, and blocks work that breaches them.
ceiling A4 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.
Campaign Quality Agent
Watches campaign orchestration continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A4 · escalates to Escalates to Director, Campaign Operations when the unit falls outside the decision envelope or confidence drops below the floor.
Campaign Orchestration Challenger Agent
Adversarial reviewer for campaign orchestration. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A4 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into agent supervision, calibration and coaching.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Campaign Orchestration Operating Position
Rejectedv1Which parts of campaign orchestration should deliberately stay human, and how do we defend that against a cost argument?
Hold the ceiling at A4 for campaign orchestration. Orchestration and suppression are fully automated with a hard consent gate the agent cannot override. A bad send reaches thousands of people, so the halt is instant and the notification is human. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
66%
The challenge — Campaign Orchestration Challenger Agent
Campaign Orchestration Challenger Agent argues the recommendation leans on 3 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 13 percent for two consecutive months
- ·Cost per campaign send stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $55k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $96k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $714k to build controls | Override rate is 6 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $409k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK5-POL-200 | Campaign Orchestration Decision Envelope Agents in this lane may act without a human when the campaign send sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 4 agents · Global | envelope | Frequency Cap Agent | Director, Campaign Operations | v4.7 | Active |
| MK5-POL-201 | Campaign Orchestration Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 4 agents · APAC | evidence | Frequency Cap Agent | Director, Campaign Operations | v5.5 | Active |
| MK5-POL-202 | Campaign Orchestration Escalation Rule Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. Director, Campaign Operations owns the response clock. binds 4 agents · US · Canada | escalation | Frequency Cap Agent | Director, Campaign Operations | v3.5 | under review |
| MK5-POL-203 | Campaign Orchestration Autonomy Ceiling The ceiling for this lane is 86 on the platform scale. Orchestration and suppression are fully automated with a hard consent gate the agent cannot override. A bad send reaches thousands of people, so the halt is instant and the notification is human. The ceiling is a governance decision, not a technical limit, and only Director, Campaign Operations can propose moving it. binds 4 agents · EU · UK | ceiling | Frequency Cap Agent | Director, Campaign Operations | v2.3 | Active |