Campaign Launch

Transactional line · Marketing · Demand Generation

Runs when: Runs transactional. Starts when a scheduled window opens.

3805

units a week

85%

touchless

stations

18.0h

timetable

20.8h

actual

+16%

vs timetable

2 clear0 evidenced2 held

Station walk

Every stage, who owns it, and what is sitting there

Each station names the agent that runs it and the layer it belongs to. Gates name the rule and the human approver. Trains parked at a station are live units of work — click one to read its full evidence trail.

01
Brief
Workflow
run by Audience Build Agent
dwell 129msla 149mqueued 4
02
Build audience
AI GBS AI GBS depot
run by Audience Build Agent
dwell 53msla 78mqueued 19
MK3A-1020Campaign at build audience19m
03
Generate variants
Workflow
run by Bid Optimization Agent
dwell 147msla 342mqueued 25
04
Brand check
Workflow
run by Creative Variant Agent
dwell 157msla 353mqueued 4
MK3A-1013Campaign at brand check3h 0m MK3A-1026Campaign at brand check6h 4m
05
Legal check
Policy interchange to legal
run by VP Demand Generation
Gate: Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
dwell 15msla 34mqueued 5
MK3A-1002Campaign at legal check25m
06
Launch
Policy
run by VP Demand Generation
Gate: Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
dwell 516msla 1143mqueued 8
07
Optimize
AI GBS AI GBS depot
run by Audience Build Agent
dwell 47msla 105mqueued 35
08
Report
Workflow
run by Demand Gen Orchestrator
dwell 87msla 205mqueued 41

Live trains on this line

4 units in motion right now

Ref	Work	Held by	Value	Status	Age / SLA
MK3A-1002	Campaign at legal check Simon Marchetti	VP Demand Generation human	$19k	Human hold	25m / 34m
MK3A-1013	Campaign at brand check Yuki Novak	Bid Optimization Agent agent	$57k	In flight	3h 0m / 5h 53m
MK3A-1020	Campaign at build audience Idris Kowalski	VP Demand Generation human	$62k	Human hold	19m / 1h 18m
MK3A-1026	Campaign at brand check Callum Bianchi	Lead Scoring Agent agent	$51k	In flight	6h 4m / 5h 53m

Back to the Marketing line map