Zoom 3 of 3 — line
Campaign Launch
Transactional line · Marketing · Demand Generation
Runs when: Runs transactional. Starts when a scheduled window opens.
3805
units a week
85%
touchless
8
stations
18.0h
timetable
20.8h
actual
+16%
vs timetable
Station walk
Every stage, who owns it, and what is sitting there
Each station names the agent that runs it and the layer it belongs to. more
- 01
Brief
Workflowrun by Audience Build Agent
dwell 129msla 149mqueued 4 - 02
Build audience
AI GBS AI GBS depotrun by Audience Build Agent
dwell 53msla 78mqueued 19 - 03
Generate variants
Workflowrun by Bid Optimization Agent
dwell 147msla 342mqueued 25 - 04
Brand check
Workflowrun by Creative Variant Agent
dwell 157msla 353mqueued 4 run by VP Demand Generation
Gate: Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
dwell 15msla 34mqueued 5- 06
Launch
Policyrun by VP Demand Generation
Gate: Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
dwell 516msla 1143mqueued 8 - 07
Optimize
AI GBS AI GBS depotrun by Audience Build Agent
dwell 47msla 105mqueued 35 - 08
Report
Workflowrun by Demand Gen Orchestrator
dwell 87msla 205mqueued 41
Live trains on this line
4 units in motion right now
| Ref | Work | Held by | Value | Status | Age / SLA |
|---|---|---|---|---|---|
| MK3A-1002 | Campaign at legal check Simon Marchetti | VP Demand Generation human | $19k | Human hold | 25m / 34m |
| MK3A-1013 | Campaign at brand check Yuki Novak | Bid Optimization Agent agent | $57k | In flight | 3h 0m / 5h 53m |
| MK3A-1020 | Campaign at build audience Idris Kowalski | VP Demand Generation human | $62k | Human hold | 19m / 1h 18m |
| MK3A-1026 | Campaign at brand check Callum Bianchi | Lead Scoring Agent agent | $51k | In flight | 6h 4m / 5h 53m |