LensReading which lens this session carries.
MK3B

Zoom 3 of 3 — line

Always-on Optimization

Transactional line · Marketing · Demand Generation

Runs when: Runs transactional. Starts when a request lands in the queue.

3837

units a week

92%

touchless

4

stations

24.9h

timetable

27.8h

actual

+12%

vs timetable

2 clear1 evidenced1 held

Station walk

Every stage, who owns it, and what is sitting there

Each station names the agent that runs it and the layer it belongs to. Gates name the rule and the human approver. Trains parked at a station are live units of work — click one to read its full evidence trail.

  1. 01

    Read performance

    AI GBS AI GBS depot

    run by Audience Build Agent

    dwell 166msla 363mqueued 46
  2. 02

    Reallocate budget

    AI GBS AI GBS depot

    run by Audience Build Agent

    dwell 181msla 400mqueued 7
  3. 03

    Rotate creative

    AI GBS AI GBS depot

    run by Audience Build Agent

    dwell 20msla 45mqueued 34
  4. 04

    Flag anomaly

    Policy

    run by VP Demand Generation

    Gate: Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.

    approver VP Demand Generation

    dwell 371msla 845mqueued 5

Live trains on this line

4 units in motion right now

RefWorkHeld byValueStatusAge / SLA
MK3B-1000

Campaign at reallocate budget

Callum Haddad

A2L spine

gbs

$22kIn flight5h 52m / 6h 40m
MK3B-1010

Campaign at rotate creative

Zara Kaplan

A2L spine

gbs

$19kIn flight48m / 45m
MK3B-1019

Campaign at reallocate budget

Idris Ellery

VP Demand Generation

human

$13kHuman hold2h 54m / 6h 40m
MK3B-1023

Campaign at rotate creative

Elena Kaplan

A2L spine

gbs

$12kEvidence posted28m / 45m
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