LensReading which lens this session carries.
MK7A

Zoom 3 of 3 — line

Product Launch

Transactional line · Marketing · Product Marketing

Runs when: Runs transactional. Starts when an upstream system posts an event.

2484

units a week

67%

touchless

8

stations

48m

timetable

54m

actual

+12%

vs timetable

2 clear1 evidenced1 held

Station walk

Every stage, who owns it, and what is sitting there

Each station names the agent that runs it and the layer it belongs to. Gates name the rule and the human approver. Trains parked at a station are live units of work — click one to read its full evidence trail.

  1. 01

    Launch brief

    Workflow

    run by Launch Readiness Agent

    dwell 104msla 217mqueued 37
  2. 02

    Build narrative

    Workflow

    run by Value Proposition Agent

    dwell 38msla 84mqueued 32
  3. 03

    Assemble collateral

    Workflow

    run by Persona Research Agent

    dwell 66msla 135mqueued 7
  4. 04

    Enablement pack

    Workflow interchange to sales

    run by Sales Collateral Agent

    dwell 8msla 16mqueued 25
  5. 05

    Readiness review

    Policy

    run by VP Product Marketing

    Gate: Held for a named human when the unit exceeds the launch decision envelope, when confidence falls below the floor, or when a policy clause is engaged.

    approver VP Product Marketing

    dwell 261msla 499mqueued 0
  6. 06

    Go decision

    Policy

    run by VP Product Marketing

    Gate: Held for a named human when the unit exceeds the launch decision envelope, when confidence falls below the floor, or when a policy clause is engaged.

    approver VP Product Marketing

    dwell 359msla 854mqueued 9
  7. 07

    Launch

    Workflow

    run by Portfolio Strategy Agent

    dwell 51msla 77mqueued 43
  8. 08

    Measure

    Workflow

    run by Product Marketing Orchestrator

    dwell 182msla 239mqueued 2

Live trains on this line

4 units in motion right now

RefWorkHeld byValueStatusAge / SLA
MK7A-1003

Launch at readiness review

Callum Brennan

Sales Collateral Agent

agent

$18kIn flight8h 36m / 8h 19m
MK7A-1008

Launch at assemble collateral

Owen Farouk

Persona Research Agent

agent

$83kIn flight2h 45m / 2h 15m
MK7A-1020

Launch at launch brief

Aaron Ito

Product Marketing Orchestrator

agent

$57kEvidence posted2h 8m / 3h 37m
MK7A-1022

Launch at launch brief

Callum Muller

VP Product Marketing

human

$46kHuman hold2h 48m / 3h 37m
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