Function cockpit

Marketing

The content and campaign supply chain runs itself inside a brand frame.

Autonomy0% / 84%

Phase: Phase 3 — Functional orchestration

Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.

Trust score

Touchless

Human review

Override rate

Capacity released

20-40% production capacity; 30-50% faster campaign operations (design aspiration)

Accountable human

Chief Marketing Officer

CoS agent: Marketing Chief of Staff

Strategy, policy, observe, workflow, and AI GBS side by side

Five layers

What Marketing actually runs

A function is not one thing. more

Strategy

17 agents

Agents that take positions, argue them, and get held to the outcome.

14 positions on the record

4 ratified, 1 in challenge

Policy

9 agents

The written rules every other agent is bound by, with version and owner.

31 binding rules

26 active, 5 superseded or retired

Observe

21 agents

Continuous sensing of the outside world and of the agents themselves.

21 watchers running

They watch the outside world and the agents themselves

Workflow

32 agents

Doing the work: lines, stations, and live units moving through them.

33 lines, 166 live units

9 held for a person right now

AI GBS

19 agents

Repeatable transaction processing run once for the whole enterprise.

3 shared towers

43 stations on this function run inside AI GBS

Strategy layer — positions on the record

Every position names its author, the agent paid to argue against it, and the conditions that would break it.

Positioning Refresh

Ratified

Hold the ceiling at A2 for brand & positioning. more

author Positioning Strategy Agentchallenged by Brand & Positioning Challenger Agentratifier VP Brandconfidence 86%outcome did not hold

Brand & Positioning Operating Position

In challenge

Keep the repeatable brand asset volume in the spine and pull the exception tail back into the function. more

author Positioning Strategy Agentchallenged by Brand & Positioning Challenger Agentratifier VP Brandconfidence 69%

Market & Competitive Intelligence Operating Position

Rejected

Hold the ceiling at A4 for market & competitive intelligence. more

author Competitive Doctrine Agentchallenged by Market & Competitive Intelligence Challenger Agentratifier Director, Market Intelligenceconfidence 72%

Demand Generation Operating Position

Draft

Hold the ceiling at A4 for demand generation. more

author Demand Gen Orchestratorchallenged by Demand Generation Challenger Agentratifier VP Demand Generationconfidence 72%

Content Studio Operating Position

Superseded

Hold the ceiling at A3 for content studio. more

author Content Orchestratorchallenged by Content Studio Challenger Agentratifier Director, Contentconfidence 62%

Campaign Orchestration Operating Position

Rejected

Hold the ceiling at A4 for campaign orchestration. more

author Campaign Orchestratorchallenged by Campaign Orchestration Challenger Agentratifier Director, Campaign Operationsconfidence 66%

14 positions across 11 sub-functions. Open a sub-function to see dissent, alternatives considered, and break conditions.

Policy layer — what binds the agents

Versioned rules with an owning agent, a human approver, and the agents they constrain.

Brand & Positioning Decision Envelope

vv2.8

Agents in this lane may act without a human when the brand asset sits inside the stated value, risk and confidence envelope. more

owner Brand Policy Agentapproved by VP BrandGlobalbinds 3 agents

Brand & Positioning Evidence Standard

vv5.3

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. more

owner Brand Policy Agentapproved by VP BrandUS · Canadabinds 3 agents

Market & Competitive Intelligence Decision Envelope

vv5.4

Agents in this lane may act without a human when the intelligence brief sits inside the stated value, risk and confidence envelope. more

owner Market Intelligence Orchestratorapproved by Director, Market IntelligenceUS · Canadabinds 3 agents

Market & Competitive Intelligence Evidence Standard

vv1.7

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. more

owner Market Intelligence Orchestratorapproved by Director, Market IntelligenceGlobal · EUbinds 3 agents

Market & Competitive Intelligence Escalation Rule

vv4.0

Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. more

owner Market Intelligence Orchestratorapproved by Director, Market IntelligenceEU · UKbinds 3 agents

Demand Generation Decision Envelope

vv5.1

Agents in this lane may act without a human when the campaign sits inside the stated value, risk and confidence envelope. more

owner Demand Gen Orchestratorapproved by VP Demand GenerationAPACbinds 6 agents

31 rules in the register. An agent cannot act outside the version in force.

Workflow layer — the lines doing the work

Each line is a workflow. more

97 in time60 late9 late and material

Line	Sub-function	Kind	Units / wk	Touchless	Timetable	Actual	Stations
MK1A Positioning Refresh	Brand & Positioning	judgment	1	33%	141.3h	182.3h	8
MK1B Brand Compliance Sweep	Brand & Positioning	transactional	7,558	58%	5.2h	5.7h	5
MK1C Brand Health Read	Brand & Positioning	analytical	34	44%	131.6h	172.0h	4
MK2A Competitive Move Response	Market & Competitive Intelligence	transactional	2,842	84%	22.2h	25.9h	5
MK2B Quarterly Market Read	Market & Competitive Intelligence	analytical	78	68%	162.7h	144.7h	6
MK2C Analyst Engagement	Market & Competitive Intelligence	transactional	2,346	87%	19.4h	14.4h	5
MK3A Campaign Launch	Demand Generation	transactional	3,805	85%	18.0h	20.8h	8
MK3B Always-on Optimization	Demand Generation	transactional	3,837	92%	24.9h	27.8h	4
MK3C Lead Handoff	Demand Generation	transactional	1,651	85%	9.2h	7.5h	5
MK4A Content Production	Content Studio	transactional	2,197	73%	7.2h	8.1h	7
MK4B Localization Run	Content Studio	transactional	635	71%	3.8h	3.6h	5
MK4C Content Refresh	Content Studio	transactional	4,284	80%	22.0h	25.7h	5
MK5A Integrated Campaign Run	Campaign Orchestration	transactional	3,701	88%	19.7h	15.5h	8
MK5B Nurture Program	Campaign Orchestration	transactional	7,979	84%	13.8h	11.0h	5
MK5C Send Incident Response	Campaign Orchestration	transactional	6,670	90%	4.8h	4.7h	6
MK6A Web Change Release	Digital & Web	transactional	3,852	78%	16.5h	13.7h	8
MK6B Conversion Experiment	Digital & Web	analytical	34	68%	85.2h	67.2h	6
MK6C Site Health Watch	Digital & Web	transactional	2,597	80%	15.3h	13.1h	5
MK7A Product Launch	Product Marketing	transactional	2,484	67%	0.8h	0.9h	8
MK7B Portfolio Investment Position	Product Marketing	judgment	4	37%	723.9h	838.6h	6
MK7C Adoption Diagnostic	Product Marketing	analytical	14	46%	153.8h	129.7h	5
MK8A Event Delivery	Field & Events	transactional	1,562	77%	24.9h	28.2h	8
MK8B Field Program	Field & Events	transactional	1,347	78%	11.1h	9.2h	6
MK8C Event Portfolio Review	Field & Events	analytical	26	61%	196.2h	232.2h	4
MK9A Case Study Production	Customer Advocacy	transactional	3,417	69%	9.7h	11.2h	7
MK9B Reference Request	Customer Advocacy	transactional	6,558	69%	25.9h	21.7h	5
MK9C Review Program	Customer Advocacy	transactional	2,333	70%	21.6h	24.8h	4
MK10A Data Quality Remediation	Marketing Ops & MarTech	transactional	3,057	75%	8.9h	8.6h	5
MK10B Stack Change	Marketing Ops & MarTech	transactional	5,504	76%	9.2h	7.5h	6
MK10C Consent Register Audit	Marketing Ops & MarTech	transactional	4,452	85%	7.0h	6.2h	5
MK11A Monthly Performance Read	Attribution & Analytics	analytical	71	58%	39.7h	42.1h	6
MK11B Incrementality Test	Attribution & Analytics	analytical	28	69%	77.9h	92.1h	5
MK11C Mix Reallocation Position	Attribution & Analytics	judgment	5	49%	512.7h	430.2h	5

Observe layer — the watchers

Sensing agents and the agents that supervise other agents.

Brand Orchestrator

Owns the brand & positioning lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.

A291%

Brand Consistency Monitor

Watches brand & positioning continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

A297%

Brand Health Agent

Watches brand & positioning continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

A287%

Brand & Positioning Challenger Agent

Adversarial reviewer for brand & positioning. Argues the opposite case on every position and flags where the evidence does not carry the claim.

A288%

Market Intelligence Orchestrator

Owns the market & competitive intelligence lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.

A395%

Competitor Monitoring Agent

Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

A495%

Win/Loss Mining Agent

Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

A492%

Pricing Watch Agent

Watches market & competitive intelligence continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

A497%

AI GBS layer — the shared spine

Repeatable transaction processing does not belong to this function. more

Open towers

a2l57,190 units / wk routed

Demand Generation · Content Studio · Campaign Orchestration · Digital & Web · Field & Events · Marketing Ops & MarTech

c2l2,502 units / wk routed

Product Marketing

data-analytics104 units / wk routed

Attribution & Analytics

Stations running inside AI GBS

43 of 190 stations(23% of the function's stations)

Read this page as the honest answer to “what would an 80% agentic Marketing look like?” The strategy and policy layers are where the argument happens. The workflow and AI GBS layers are where the volume goes. The observe layer is the only reason the other four can be trusted.

Sub-function breakdown