Hold the ceiling at A2 for brand & positioning. Agents author the positioning with evidence and dissent attached. What the company says about itself is ratified by a named executive. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

Keep the repeatable brand asset volume in the spine and pull the exception tail back into the function. The spine is cheaper per unit; the tail is where the context that prevents rework actually sits.

Hold the ceiling at A4 for market & competitive intelligence. Monitoring and synthesis are continuous and touchless. Anything that becomes an external claim about a competitor is reviewed by a human first. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

Hold the ceiling at A4 for demand generation. Bidding, allocation and creative rotation run inside a spend envelope with no human in the loop. Launch and envelope changes are approved once, then the agent runs. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

Hold the ceiling at A3 for content studio. Drafting, localization and optimization are agentic at volume. Nothing publishes under the company name without a named human clicking publish. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

Hold the ceiling at A4 for campaign orchestration. Orchestration and suppression are fully automated with a hard consent gate the agent cannot override. A bad send reaches thousands of people, so the halt is instant and the notification is human. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

Agents in this lane may act without a human when the brand asset sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock.

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision.

Agents in this lane may act without a human when the intelligence brief sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock.

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision.

Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. Director, Market Intelligence owns the response clock.

Agents in this lane may act without a human when the campaign sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock.