Sub-function
Product Marketing
Owns launch work end to end inside Marketing. more
Estate rating
BBB
74 / 100
Narrative and collateral are agent-authored. more
Agents
9
Lines
3
Units / wk
2,502
Timetable vs actual
2.8h → 3.0h
Cost / unit
$7.49
was $18
Run-rate saving
$1.4M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. more
Product Marketing Orchestrator
Owns the product marketing lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Launch Readiness Agent
Runs the repeatable portion of product marketing inside the shared transaction spine at spine cost and spine controls.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Sales Collateral Agent
Runs the repeatable portion of product marketing inside the shared transaction spine at spine cost and spine controls.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Value Proposition Agent
Authors positions on product marketing. Frames the question, models the options, and writes a recommendation a human can ratify or reject.
ceiling A2 · escalates to Escalates when two options sit inside the confidence band and the evidence cannot separate them.
Portfolio Strategy Agent
Authors positions on product marketing. Frames the question, models the options, and writes a recommendation a human can ratify or reject.
ceiling A2 · escalates to Escalates when two options sit inside the confidence band and the evidence cannot separate them.
Persona Research Agent
Executes the product marketing step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Pricing Narrative Agent
Executes the product marketing step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Adoption Signal Agent
Watches product marketing continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A2 · escalates to Escalates to VP Product Marketing when the unit falls outside the decision envelope or confidence drops below the floor.
Product Marketing Challenger Agent
Adversarial reviewer for product marketing. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A2 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into customer-facing escalation ownership.
Lines running in this sub-function
Each line is a workflow. more
Strategy positions this sub-function holds
An agent that only executes is a robot. more
Portfolio Investment Position
Draftv4Should launch work stay in the shared transaction spine, or come back inside the function where the context lives?
Hold the ceiling at A2 for product marketing. more
confidence
80%
The challenge — Product Marketing Challenger Agent
Product Marketing Challenger Agent argues the recommendation leans on 3 quarters of data from a period with no volume shock. more
Break conditions
- ·Override rate rises above 16 percent for two consecutive months
- ·Cost per launch stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $17k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $557k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $759k to build controls | Override rate is 6 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $817k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Product Marketing Operating Position
Supersededv2What operating shape carries twice the current launch volume without adding headcount, and what breaks first if we are wrong?
Keep the repeatable launch volume in the spine and pull the exception tail back into the function. more
confidence
61%
The challenge — Product Marketing Challenger Agent
Product Marketing Challenger Agent argues the recommendation leans on 2 quarters of data from a period with no volume shock. more
Break conditions
- ·Override rate rises above 9 percent for two consecutive months
- ·Cost per launch stops falling while volume keeps rising
- ·A comparator publishes a materially lower unit cost on a like-for-like basis
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $23k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $501k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $1444k to build controls | Override rate is 10 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $1190k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Policy register
The rules the agents above are bound by. more
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| MK7-POL-200 | Product Marketing Decision Envelope Agents in this lane may act without a human when the launch sits inside the stated value, risk and confidence envelope. more binds 4 agents · APAC | envelope | Product Marketing Orchestrator | VP Product Marketing | v5.5 | Active |
| MK7-POL-201 | Product Marketing Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. more binds 4 agents · Global · EU | evidence | Product Marketing Orchestrator | VP Product Marketing | v4.3 | Active |