Content Production

Transactional line · Marketing · Content Studio

Runs when: Runs transactional. Starts when a threshold is crossed.

2197

units a week

73%

touchless

stations

7.2h

timetable

8.1h

actual

+12%

vs timetable

4 in time2 late0 late and material

Station walk

Every stage, who owns it, and what is sitting there

Each station names the agent that runs it and the layer it belongs to. more

01
Brief
Workflow
run by Content Brief Agent
dwell 187msla 224mqueued 41
MK4A-1027Content asset at brief5h 18m
02
Draft
Workflow
run by Long-form Drafting Agent
dwell 99msla 138mqueued 9
MK4A-1000Content asset at draft1h 21m
03
Fact verify
Workflow
run by Design Variant Agent
dwell 128msla 165mqueued 29
MK4A-1007Content asset at fact verify3h 2m
04
Brand check
Workflow
run by Localization Agent
dwell 80msla 192mqueued 14
MK4A-1014Content asset at brand check1h 13m MK4A-1040Content asset at brand check2h 45m
05
SME review
Policy
run by Director, Content
Gate: Held for a named human when the unit exceeds the content asset decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver Director, Content
dwell 99msla 140mqueued 0
MK4A-1034Content asset at sme review1h 56m
06
Publish
Policy
run by Director, Content
Gate: Held for a named human when the unit exceeds the content asset decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver Director, Content
dwell 157msla 273mqueued 7
07
Distribute
AI GBS AI GBS depot
run by Content Brief Agent
dwell 91msla 112mqueued 31

Live trains on this line

6 units in motion right now

Ref	Work	Held by	Value	Status	Age / SLA
MK4A-1000	Content asset at draft Callum Baptiste	Director, Content human	$28k	Human hold	1h 21m / 2h 18m
MK4A-1007	Content asset at fact verify Sanjay Baptiste	Localization Agent agent	$16k	In flight	3h 2m / 2h 45m
MK4A-1014	Content asset at brand check Jonas Haddad	Long-form Drafting Agent agent	$57k	In flight	1h 13m / 3h 12m
MK4A-1027	Content asset at brief Aaron Marchetti	Content Policy Agent agent	$62k	In flight	5h 18m / 3h 44m
MK4A-1034	Content asset at sme review Sanjay Petrov	Content Brief Agent agent	$20k	Evidence posted	1h 56m / 2h 20m
MK4A-1040	Content asset at brand check Hiro Voss	Content Policy Agent agent	$4k	In flight	2h 45m / 3h 12m