Function cockpit
Marketing
The content and campaign supply chain runs itself inside a brand frame.
Phase: Phase 3 — Functional orchestration
Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.
Trust score
0
Touchless
0%
Human review
0%
Override rate
0%
Capacity released
20-40% production capacity; 30-50% faster campaign operations (design aspiration)
Accountable human
Chief Marketing Officer
CoS agent: Marketing Chief of Staff
Every workflow drawn as a line with its stations and live trains
Line map
Marketing as a running network
Every workflow is a line. Every stage is a station. Every live piece of work is a train on that line. Diamonds are control gates. Filled squares run inside AI GBS. Click any line to walk it station by station.
Lines running
33
Stations
190
Control gates
35
stations a unit cannot pass without clearing a rule
Interchanges
10
handoffs to another function
Behind timetable
16 of 33
actual cycle time above design
Owns brand asset work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into no shared tower, and holds 3 human gates.
Owns intelligence brief work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into no shared tower, and holds 3 human gates.
Owns campaign work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Owns content asset work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into the A2L tower, and holds 4 human gates.
Owns campaign send work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the A2L tower, and holds 2 human gates.
Owns web change work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Owns launch work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the C2L tower, and holds 4 human gates.
Owns event work end to end inside Marketing. Runs 3 lines across 18 stations, drains the repeatable share into the A2L tower, and holds 2 human gates.
Owns advocacy asset work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into no shared tower, and holds 5 human gates.
Owns ops change work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Owns analysis work end to end inside Marketing. Runs 3 lines across 16 stations, drains the repeatable share into the DATA-ANALYTICS tower, and holds 3 human gates.