Function cockpit
Marketing
The content and campaign supply chain runs itself inside a brand frame.
Phase: Phase 3 — Functional orchestration
Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.
Trust score
0
Touchless
0%
Human review
0%
Override rate
0%
Capacity released
20-40% production capacity; 30-50% faster campaign operations (design aspiration)
Accountable human
Chief Marketing Officer
CoS agent: Marketing Chief of Staff
Autonomy, trust, and throughput at a glance
Health
Is this function holding
Four readings with a printed rule behind each, then the outcome measures the function is judged on. A reading without a rule is decoration.
Autonomy against target
71%
13 points short of the 84% target
Trust score
85
at or above the 85 floor for a rung promotion
Touchless rate
68%
32% of items still take a person somewhere in the run
Override rate
9%
people are reversing the agents often enough that the ceiling is doing real work
Campaign cycle time
-41%6.2days
Brief to activation, approved journeys only
Claims awaiting approval
+314assets
Held by Brand Guardian pending Legal review
Spend outside guardrail
00campaigns
Budget pace within the 5% reallocation guardrail
Signals transferred to Sales
+22%318/wk
High-intent handoffs with consent state intact
Incremental lift
+1.811.3%
Measured against holdout, not last-touch attribution
Operations
What the function is running
The roster and where it sits on the ladder, the split between what runs alone and what a person still signs, and a slice of the floor as it stands.
Where this roster sits on the autonomy ladder
A0 assisted through A4 autonomous. Moving an agent up a rung is a governance decision, not a config change.
Agents
10
Active now
10
Tasks / 24h
8,976
Mean success
94%
Work mix, as it stands
How the function's volume divides between the agents and the people.
Runs end to end without a person
68%
cleared inside the ceiling, no queue, no signature
A person reads it before it clears
22%
evidence posted, a named reviewer signs
A person reverses the agent
9%
the agent proposed, the human decided otherwise
Capacity released
20-40% production capacity; 30-50% faster campaign operations (design aspiration)
What runs without a person
Committed to autonomy inside a defined ceiling.
- Segmentation and suppression from approved data
- Asset variants, localization, tagging and versioning
- Journey execution inside approved templates
- Routine experimentation and anomaly detection
- Bounded budget optimization within guardrails
What stays with people
Judgment, accountability, and anything a regulator would ask a human about.
- Brand strategy and creative concept
- Regulated or novel claims
- Sensitive targeting and new personal-data use
- Public positions and crisis communications
- Material budget reallocation and new-market entry
On the floor right now
A slice of live work. The full board carries every item.
- MKT-2210Awaiting human
Claim substantiation pack — throughput benchmark
Produce · Legal review · 1h 3m old · 12 assets
- MKT-2211Autonomous
Localization run — EMEA lifecycle set
Produce · Marketing CoS · 22m old · 84 assets
- MKT-2212Autonomous
Journey adjustment — onboarding cadence
Activate · Marketing CoS · 47m old · 18.2K contacts
- MKT-2213Escalated
Budget shift proposal — paid search to retention
Plan · CMO · 2h 56m old · $140K
- MKT-2214Drafted
Incrementality read — Q3 demand program
Measure · Marketing CoS · 4h 24m old · 11.3% lift
- MKT-2215Complete
Suppression sweep — expired consent
Activate · Consent Agent · 2h 35m old · 2,140 contacts
Actions
What this function is asking a person to do
Ordered by size. Each figure is a live count from this function's own work and governance records, not a target.
2
Items awaiting a person
queued against a named human, clock running
1
Governance decisions pending
an agent stopped at a gate and asked
0
Items older than 48 hours
on the floor long enough to be a problem
0
Agents below 80 confidence
running, but not at a level that supports a promotion
Brakes available right now
What a named human can pull today to stop this function, without waiting for an engineer.
- Consent or preference enforcement failure
- Harmful or prohibited content detected
- Abnormal complaint or unsubscribe rate
- Broken attribution or measurement integrity loss
- Uncontrolled spend pace against guardrail
Live observability
What has actually been decided, and where each agent stops
A dashboard that shows only outcomes hides the decisions that produced them. This is the governance record as written, and the ceiling every agent is held to.
Governance record
Most recent first. Each entry names the actor and the call.
Comparative performance claim held
PendingContent Supply Agent produced 12 asset variants containing an unsubstantiated comparative claim. Brand Guardian blocked activation and packaged the substantiation gap for Legal.
approval · Brand Guardian · materiality high
Intent cohort released to Sales
Auto-executed31 accounts crossed the intent threshold with consent and attribution evidence attached. Handoff accepted by the Sales Qualification Agent.
handoff · Marketing Chief of Staff · materiality low
Journey paused on consent conflict
ContainedConsent Agent detected 2,140 contacts with a channel preference conflict inside an active lifecycle journey. Journey paused, contacts suppressed, evidence logged.
oversight · Consent Agent · materiality medium
Experiment retired on decisive result
Auto-executedExperiment Agent retired variant B after reaching the pre-registered decision boundary. Result written to the value ledger with a causal hypothesis note.
notify · Experiment Agent · materiality low
Escalation ceilings
Past the line the agent stops and hands the decision to the named human with the evidence attached.
- A4
Marketing Chief of Staff
Ceiling: No claim authority; no budget reallocation above guardrail
Then: Any conflict between brand policy and performance targets escalates to the CMO.
- A3
Market Intelligence Agent
Ceiling: Read-only sensing
Then: Competitive claims requiring legal review route to Legal Regulatory Horizon Agent.
- A3
Audience Agent
Ceiling: Approved data classes; no new personal-data use
Then: Any new data class or inferred sensitive attribute is blocked pending privacy approval.
- A1
Campaign Planner
Ceiling: Recommendation only until budget approved
Then: Plans above 5% of campaign budget or $100,000 require CMO approval.
- A3
Content Supply Agent
Ceiling: Approved brief and template library only
Then: Any asset containing a new product or performance claim is withheld for Brand Guardian and Legal.
Is policy and strategy coming to fruition
Does the intent above this function reach the work inside it
Counted per sub-function, where each step only counts if the step before it did. A policy that never reaches a running workflow has not landed, however well it reads.
Chain from stance to transaction
4 of 11 sub-functions carry a ratified position, an active policy and a live workflow
Ratified position
4
of 11 sub-functions — a stance the leadership signed, not a draft
...and an active policy
4
a rule in force, with a version and an approver
...reaching a live workflow
4
the rule reaches something that actually runs
...and landing in a GBS tower
2
the run is executed on the shared transaction spine
7 of the 11 sub-functions are executing at volume without the full chain behind them. They run to a general standard rather than to a rule with a version and an approver, and the gap first appears at the position step.
What this page is, and what it is not
Every reading here is computed live from this function's own records, which makes it exact and makes it narrow. Volumes, unit costs, autonomy and trust are modeled: none has been reconciled against an enterprise resource planning system, a service management tool or a payroll register. Read the outcome measures as the shape of the argument, not as an audited result.
Nearly 90% of CMOs are reported as experimenting with AI while fewer than 10% have deployed end-to-end agentic workflows — a large execution gap rather than proven scaled value. BCG reports faster campaign cycles and higher ROI among early adopters; those figures are not standardized comparative trials.