Function cockpit

Marketing

The content and campaign supply chain runs itself inside a brand frame.

Autonomy0% / 84%

Phase: Phase 3 — Functional orchestration

Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.

Trust score

Touchless

Human review

Override rate

Capacity released

20-40% production capacity; 30-50% faster campaign operations (design aspiration)

Accountable human

Chief Marketing Officer

CoS agent: Marketing Chief of Staff

Gates, kill switches, and the decision ledger

Governance

Autonomy is only defensible if the brakes are documented

Every gate below names a threshold, an approver, and a clock. Everything the function has decided recently sits in the ledger underneath, whether a person or an agent made the call.

Active gates

Pending decisions

Approved this cycle

Contained or reversed

Gate register

The conditions under which an agent must stop and ask.

Gate	Trigger threshold	Approver	SLA	Waivable
New or regulated claim Approval gate	Any performance, comparative or regulated product claim not already substantiated	CMO and General Counsel	2 business days	Hard stop
Budget reallocation guardrail Approval gate	Reallocation above 5% of campaign budget or $100,000	CMO	1 business day	Hard stop
New personal-data use Approval gate	Any new data class, inferred attribute or third-party audience source	Privacy officer	3 business days	Hard stop
Crisis or socially sensitive content Escalation	Public position, crisis response or politically sensitive topic	CMO and Communications	2 hours	Hard stop

Decision ledger

Immutable record of what was decided, by whom, and how long it took.

1 awaiting you

Approval gate
Comparative performance claim held
PendingHigh
Content Supply Agent produced 12 asset variants containing an unsubstantiated comparative claim. Brand Guardian blocked activation and packaged the substantiation gap for Legal.
Brand Guardian · 9d 7h ago
Requester can escalate only at this materiality
Handoff
Intent cohort released to Sales
Auto-executedLow
31 accounts crossed the intent threshold with consent and attribution evidence attached. Handoff accepted by the Sales Qualification Agent.
Marketing Chief of Staff · 9d 7h ago
Oversight
Journey paused on consent conflict
ContainedMedium
Consent Agent detected 2,140 contacts with a channel preference conflict inside an active lifecycle journey. Journey paused, contacts suppressed, evidence logged.
Consent Agent · 9d 8h ago
Notification
Experiment retired on decisive result
Auto-executedLow
Experiment Agent retired variant B after reaching the pre-registered decision boundary. Result written to the value ledger with a causal hypothesis note.
Experiment Agent · 9d 9h ago

Kill switches

Named, tested, and reachable in one click by the accountable human.

Consent or preference enforcement failure
Harmful or prohibited content detected
Abnormal complaint or unsubscribe rate
Broken attribution or measurement integrity loss
Uncontrolled spend pace against guardrail

Human accountability

Cannot be delegated to an agent at any autonomy level.

Brand strategy and creative concept
Regulated or novel claims
Sensitive targeting and new personal-data use
Public positions and crisis communications
Material budget reallocation and new-market entry

Signs for this function

Chief Marketing Officer