Function cockpit
Marketing
The content and campaign supply chain runs itself inside a brand frame.
Phase: Phase 3 — Functional orchestration
Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.
Trust score
0
Touchless
0%
Human review
0%
Override rate
0%
Capacity released
20-40% production capacity; 30-50% faster campaign operations (design aspiration)
Accountable human
Chief Marketing Officer
CoS agent: Marketing Chief of Staff
Cost to serve per unit including inference, and where the capacity went
Unit economics
What a unit of Marketing work costs to serve
Cost per unit is stated after inference, not before it. more
Units per week
84,963
Cost to serve / wk
$1.1M
was $3.1M
Run-rate saving
$104.9M
annualized at current volume
Inference spend / wk
$247K
23% of cost to serve
Capacity released
200.7 FTE
546 → 345 on the work
Cost to serve by sub-function
Before and after, per unit, with the inference component shown separately.
| Sub-function | Units / wk | Cost / unit before | Cost / unit now | Of which inference | Change | Weekly delta |
|---|---|---|---|---|---|---|
| Brand & Positioning | 7,593 | $10 | $4.09 | $1.02 | -60% | $46K |
| Market & Competitive Intelligence | 5,266 | $27 | $7.22 | $2.12 | -73% | $104K |
| Demand Generation | 9,293 | $52 | $17 | $3.53 | -67% | $321K |
| Content Studio | 7,116 | $27 | $8.18 | $1.56 | -69% | $131K |
| Campaign Orchestration | 18,350 | $29 | $11 | $1.77 | -61% | $324K |
| Digital & Web | 6,483 | $17 | $5.01 | $1.48 | -70% | $76K |
| Product Marketing | 2,502 | $18 | $7.49 | $1.92 | -59% | $27K |
| Field & Events | 2,935 | $12 | $4.43 | $1.12 | -64% | $23K |
| Customer Advocacy | 12,308 | $42 | $17 | $4.92 | -58% | $298K |
| Marketing Ops & MarTech | 13,013 | $50 | $16 | $4.28 | -69% | $449K |
| Attribution & Analytics | 104 | $3K | $737 | $170 | -74% | $217K |
| Total | 84,963 | $3.1M | $1.1M | $247K | -66% | $2.0M |
Inference is a variable cost that scales with volume, unlike the headcount it replaced. more
Where the released capacity went
Capacity that is not redeployed is not a saving, it is a rounding error waiting to be re-hired.
Brand & Positioning
25.7 → 20.2 FTE
Redeployed into scenario work and strategy authoring review.
Market & Competitive Intelligence
60.8 → 30.4 FTE
Redeployed into cross-function process redesign.
Demand Generation
72.3 → 34.9 FTE
Redeployed into customer-facing escalation ownership.
Content Studio
52.3 → 36.4 FTE
Redeployed into agent supervision, calibration and coaching.
Campaign Orchestration
108.1 → 65.1 FTE
Redeployed into agent supervision, calibration and coaching.
Digital & Web
45.8 → 32.1 FTE
Redeployed into agent supervision, calibration and coaching.
Product Marketing
28.6 → 20.8 FTE
Redeployed into customer-facing escalation ownership.
Field & Events
35.5 → 25.8 FTE
Redeployed into cross-function process redesign.
Customer Advocacy
51.7 → 39.1 FTE
Redeployed into control design and independent testing.
Marketing Ops & MarTech
55.1 → 34.6 FTE
Redeployed into customer-facing escalation ownership.
Attribution & Analytics
9.7 → 5.5 FTE
Redeployed into agent supervision, calibration and coaching.