Function cockpit
Marketing
The content and campaign supply chain runs itself inside a brand frame.
Phase: Phase 3 — Functional orchestration
Operate campaign and content supply chains within approved objectives, budgets, audiences and brand constraints, with consent and claims enforced before anything reaches a market.
Trust score
0
Touchless
0%
Human review
0%
Override rate
0%
Capacity released
20-40% production capacity; 30-50% faster campaign operations (design aspiration)
Accountable human
Chief Marketing Officer
CoS agent: Marketing Chief of Staff
Cost to serve per unit including inference, and where the capacity went
Unit economics
What a unit of Marketing work costs to serve
Cost per unit is stated after inference, not before it. Model spend, retrieval, evaluation and the human review time that agents still trigger are all inside the number. A cost-per-unit figure that excludes inference is a marketing number.
Units per week
84,963
Cost to serve / wk
$1.1M
was $3.1M
Run-rate saving
$104.9M
annualized at current volume
Inference spend / wk
$247K
23% of cost to serve
Capacity released
200.7 FTE
546 → 345 on the work
Cost to serve by sub-function
Before and after, per unit, with the inference component shown separately.
| Sub-function | Units / wk | Cost / unit before | Cost / unit now | Of which inference | Change | Weekly delta |
|---|---|---|---|---|---|---|
| Brand & Positioning | 7,593 | $10 | $4.09 | $1.02 | -60% | $46K |
| Market & Competitive Intelligence | 5,266 | $27 | $7.22 | $2.12 | -73% | $104K |
| Demand Generation | 9,293 | $52 | $17 | $3.53 | -67% | $321K |
| Content Studio | 7,116 | $27 | $8.18 | $1.56 | -69% | $131K |
| Campaign Orchestration | 18,350 | $29 | $11 | $1.77 | -61% | $324K |
| Digital & Web | 6,483 | $17 | $5.01 | $1.48 | -70% | $76K |
| Product Marketing | 2,502 | $18 | $7.49 | $1.92 | -59% | $27K |
| Field & Events | 2,935 | $12 | $4.43 | $1.12 | -64% | $23K |
| Customer Advocacy | 12,308 | $42 | $17 | $4.92 | -58% | $298K |
| Marketing Ops & MarTech | 13,013 | $50 | $16 | $4.28 | -69% | $449K |
| Attribution & Analytics | 104 | $3K | $737 | $170 | -74% | $217K |
| Total | 84,963 | $3.1M | $1.1M | $247K | -66% | $2.0M |
Inference is a variable cost that scales with volume, unlike the headcount it replaced. If volume doubles, the inference column doubles. That is the honest trade being made here.
Where the released capacity went
Capacity that is not redeployed is not a saving, it is a rounding error waiting to be re-hired.
Brand & Positioning
25.7 → 20.2 FTE
Redeployed into scenario work and strategy authoring review.
Market & Competitive Intelligence
60.8 → 30.4 FTE
Redeployed into cross-function process redesign.
Demand Generation
72.3 → 34.9 FTE
Redeployed into customer-facing escalation ownership.
Content Studio
52.3 → 36.4 FTE
Redeployed into agent supervision, calibration and coaching.
Campaign Orchestration
108.1 → 65.1 FTE
Redeployed into agent supervision, calibration and coaching.
Digital & Web
45.8 → 32.1 FTE
Redeployed into agent supervision, calibration and coaching.
Product Marketing
28.6 → 20.8 FTE
Redeployed into customer-facing escalation ownership.
Field & Events
35.5 → 25.8 FTE
Redeployed into cross-function process redesign.
Customer Advocacy
51.7 → 39.1 FTE
Redeployed into control design and independent testing.
Marketing Ops & MarTech
55.1 → 34.6 FTE
Redeployed into customer-facing escalation ownership.
Attribution & Analytics
9.7 → 5.5 FTE
Redeployed into agent supervision, calibration and coaching.