Campaign at legal check
Simon Marchetti
Marketing · Demand Generation · MK3A Campaign Launch
$19k
value
49%
confidence
410
people affected
25m
age
34m
sla
63%
progress
Currently held by
VP Demand Generation
A person owns the next move
Raised by
Aaron Rhodes
Requester of record
At station
Legal check
Policy layer · station 5 of 8
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. more
Cleared brief
-25mAudience Build Agent
Inputs, rule version and output hash written to the evidence log
Cleared build audience
-20mAudience Build Agent
Spine control pack posted, three-way evidence attached
Cleared generate variants
-15mBid Optimization Agent
Inputs, rule version and output hash written to the evidence log
Cleared brand check
-10mCreative Variant Agent
Inputs, rule version and output hash written to the evidence log
Holding at legal check
-5mVP Demand Generation
Inputs, rule version and output hash written to the evidence log
What happens next
The next station and its rule
Launch
run by VP Demand Generation · Policy layer
Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
Why the signal is what it is
Derived from time against commitment, not from the state
Green. This item is still inside the time it was committed to, and it is not close enough to that line for its materiality to pull it forward. Green says nothing about who holds it: an item can be green and sitting with a person.