Campaign at brand check
Callum Bianchi
Marketing · Demand Generation · MK3A Campaign Launch
$51k
value
96%
confidence
38
people affected
6h 4m
age
5h 53m
sla
50%
progress
Currently held by
Lead Scoring Agent
An agent owns the next move
Raised by
Oscar Brennan
Requester of record
At station
Brand check
Workflow layer · station 4 of 8
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. The same actions are held in the append-only evidence spine with their authority grant, version stamps and hash links; open the auditor pack to see them.
Cleared brief
-364mAudience Build Agent
Inputs, rule version and output hash written to the evidence log
Cleared build audience
-273mAudience Build Agent
Spine control pack posted, three-way evidence attached
Cleared generate variants
-182mBid Optimization Agent
Inputs, rule version and output hash written to the evidence log
Holding at brand check
-91mCreative Variant Agent
Inputs, rule version and output hash written to the evidence log
What happens next
The next station and its rule
Legal check
run by VP Demand Generation · Policy layer
Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
Why the signal is what it is
Plain reading of the current state
Green. The agent completed this station inside its authority envelope, the confidence threshold was met, and no gate rule was triggered. Nobody was asked to look at it.
Past SLA by 11m · 38 people or records downstream of this decision