Campaign at brand check
Callum Bianchi
Marketing · Demand Generation · MK3A Campaign Launch
$51k
value
96%
confidence
38
people affected
6h 4m
age
5h 53m
sla
50%
progress
Currently held by
Lead Scoring Agent
An agent owns the next move
Raised by
Oscar Brennan
Requester of record
At station
Brand check
Workflow layer · station 4 of 8
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. more
Cleared brief
-364mAudience Build Agent
Inputs, rule version and output hash written to the evidence log
Cleared build audience
-273mAudience Build Agent
Spine control pack posted, three-way evidence attached
Cleared generate variants
-182mBid Optimization Agent
Inputs, rule version and output hash written to the evidence log
Holding at brand check
-91mCreative Variant Agent
Inputs, rule version and output hash written to the evidence log
What happens next
The next station and its rule
Legal check
run by VP Demand Generation · Policy layer
Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
Why the signal is what it is
Derived from time against commitment, not from the state
Amber. Either this item is at or past the time it was committed to and is not material enough to escalate, or it is inside the time but has burned three quarters of it while carrying high or critical materiality. Amber says nothing about who holds it: an item can be amber and moving normally through an agent.
Past SLA by 11m · 38 people or records downstream of this decision