Campaign at build audience

Idris Kowalski

Marketing · Demand Generation · MK3A Campaign Launch

$62k

value

51%

confidence

332

people affected

19m

age

1h 18m

sla

25%

progress

Currently held by

VP Demand Generation

A person owns the next move

Raised by

Sofia Mensah

Requester of record

At station

Build audience

AI GBS layer · station 2 of 8

Where this train is on the line

MK3ACampaign LaunchTransactional · 8 stations

Brief

4 q

Build audience

1 live

Generate variants

25 q

Brand check

4 q

Legal check

5 q

Launch

8 q

Optimize

35 q

Report

41 q

Evidence trail

Every station this unit has passed, who acted, and what they left behind

Auditor pack

This is the readable trail. The same actions are held in the append-only evidence spine with their authority grant, version stamps and hash links; open the auditor pack to see them.

Cleared brief
-19m
Audience Build Agent
Inputs, rule version and output hash written to the evidence log
Holding at build audience
-10m
Audience Build Agent
Spine control pack posted, three-way evidence attached

What happens next

The next station and its rule

Generate variants

run by Bid Optimization Agent · Workflow layer

No gate here. The agent clears this station inside its envelope and posts evidence.

Why the signal is what it is

Plain reading of the current state

Red. The agent stopped. Either the value crossed a gate threshold, the confidence fell below the floor for this lane, or a policy binding it forbade the action. The clock is running and a named person owns the next move.

Open the escalation lane