Campaign at brand check
Yuki Novak
Marketing · Demand Generation · MK3A Campaign Launch
$57k
value
89%
confidence
10
people affected
3h 0m
age
5h 53m
sla
50%
progress
Currently held by
Bid Optimization Agent
An agent owns the next move
Raised by
Leila Brennan
Requester of record
At station
Brand check
Workflow layer · station 4 of 8
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. more
Cleared brief
-180mAudience Build Agent
Inputs, rule version and output hash written to the evidence log
Cleared build audience
-135mAudience Build Agent
Spine control pack posted, three-way evidence attached
Cleared generate variants
-90mBid Optimization Agent
Inputs, rule version and output hash written to the evidence log
Holding at brand check
-45mCreative Variant Agent
Inputs, rule version and output hash written to the evidence log
What happens next
The next station and its rule
Legal check
run by VP Demand Generation · Policy layer
Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
Why the signal is what it is
Derived from time against commitment, not from the state
Green. This item is still inside the time it was committed to, and it is not close enough to that line for its materiality to pull it forward. Green says nothing about who holds it: an item can be green and sitting with a person.