Campaign at rotate creative
Zara Kaplan
Marketing · Demand Generation · MK3B Always-on Optimization
$19k
value
97%
confidence
34
people affected
48m
age
45m
sla
75%
progress
Currently held by
A2L spine
Running in the shared AI GBS spine
Raised by
Naomi Ferreira
Requester of record
At station
Rotate creative
AI GBS layer · station 3 of 4
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. more
Cleared read performance
-48mAudience Build Agent
Spine control pack posted, three-way evidence attached
Cleared reallocate budget
-32mAudience Build Agent
Spine control pack posted, three-way evidence attached
Holding at rotate creative
-16mAudience Build Agent
Spine control pack posted, three-way evidence attached
What happens next
The next station and its rule
Flag anomaly
run by VP Demand Generation · Policy layer
Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged.
approver VP Demand Generation
Why the signal is what it is
Derived from time against commitment, not from the state
Amber. Either this item is at or past the time it was committed to and is not material enough to escalate, or it is inside the time but has burned three quarters of it while carrying high or critical materiality. Amber says nothing about who holds it: an item can be amber and moving normally through an agent.
Past SLA by 3m · 34 people or records downstream of this decision