LensReading which lens this session carries.
MK11B-1006Human holdhigh materiality

Analysis at ratify

Daniel Haddad

Marketing · Attribution & Analytics · MK11B Incrementality Test

$943k

value

51%

confidence

110

people affected

13h 10m

age

2d 4h

sla

100%

progress

Currently held by

Director, Marketing Analytics

A person owns the next move

Raised by

Ines Adeyemi

Requester of record

At station

Ratify

Policy layer · station 5 of 5

Where this train is on the line

MK11BIncrementality TestAnalytical · 5 stations

Design holdout

17 q

Run

10 q

Measure lift

33 q

Draft finding

16 q

Ratify

1 live

Evidence trail

Every station this unit has passed, who acted, and what they left behind

This is the readable trail. The same actions are held in the append-only evidence spine with their authority grant, version stamps and hash links; open the auditor pack to see them.

  1. Cleared design holdout

    -790m

    Attribution Model Agent

    Inputs, rule version and output hash written to the evidence log

  2. Cleared run

    -632m

    Attribution Model Agent

    Spine control pack posted, three-way evidence attached

  3. Cleared measure lift

    -474m

    Anomaly Detection Agent

    Inputs, rule version and output hash written to the evidence log

  4. Cleared draft finding

    -316m

    Reporting Automation Agent

    Inputs, rule version and output hash written to the evidence log

  5. Holding at ratify

    -158m

    Director, Marketing Analytics

    Inputs, rule version and output hash written to the evidence log

What happens next

The next station and its rule

This is the last station. Once it clears, the unit closes and the outcome is booked.

Why the signal is what it is

Plain reading of the current state

Red. The agent stopped. Either the value crossed a gate threshold, the confidence fell below the floor for this lane, or a policy binding it forbade the action. The clock is running and a named person owns the next move.

Open the escalation lane