Analysis at ratify
Daniel Haddad
Marketing · Attribution & Analytics · MK11B Incrementality Test
$943k
value
51%
confidence
110
people affected
13h 10m
age
2d 4h
sla
100%
progress
Currently held by
Director, Marketing Analytics
A person owns the next move
Raised by
Ines Adeyemi
Requester of record
At station
Ratify
Policy layer · station 5 of 5
Where this train is on the line
Evidence trail
Every station this unit has passed, who acted, and what they left behind
This is the readable trail. more
Cleared design holdout
-790mAttribution Model Agent
Inputs, rule version and output hash written to the evidence log
Cleared run
-632mAttribution Model Agent
Spine control pack posted, three-way evidence attached
Cleared measure lift
-474mAnomaly Detection Agent
Inputs, rule version and output hash written to the evidence log
Cleared draft finding
-316mReporting Automation Agent
Inputs, rule version and output hash written to the evidence log
Holding at ratify
-158mDirector, Marketing Analytics
Inputs, rule version and output hash written to the evidence log
What happens next
The next station and its rule
This is the last station. more
Why the signal is what it is
Derived from time against commitment, not from the state
Green. This item is still inside the time it was committed to, and it is not close enough to that line for its materiality to pull it forward. Green says nothing about who holds it: an item can be green and sitting with a person.