LensReading which lens this session carries.
The catalogueMarketingDemand GenerationTransactional

Service MK3C

Lead Handoff

Runs transactional. Starts when a request lands in the queue. It runs 1,651 times a week across 5 stations. No station stops for a person and 5 are done by an agent, 3 of them on the shared spine.

Runs a week

1,651

166 in flight right now.

Stations

5

0 person · 2 agent · 3 spine

Agent share of steps

100%

Autonomy on this service is set at 80% against a ceiling of 88%.

Decisions a person makes

0

Nothing on this service waits for a person.

Touchless

85%

Share of runs that complete without anybody opening them.

Timetable against actual

9.2h

Actual 7.5h, 1.7h under the timetable.

Operations

The lane diagram

Read it left to right.

Person0 stations and 0% of the dwellAgent2 stations and 50% of the dwellShared spine3 stations and 50% of the dwell1 crossing between lanes
Human
decides
Agent
does the work
GBS
shared spine
System
attributed by rule
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Marketing Automation
Click any station to see who does it, what it costs in time, the rule that gates it and the system attributed to it.

Operations

Every station in order

The same stations as a list, with the dwell the estate records against each one and the system a station of that shape would touch.

#StationLaneWhoLayerDwellTargetIn flightSystem
1

Score

GBSAudience Build Agentgbs20m32m44Customer Relationship Management
2

Enrich

GBSAudience Build Agentgbs2h 49m6h 42m33Customer Relationship Management
3

Route

Hands over at sales

GBSAudience Build Agentgbs14m27m11Customer Relationship Management
4

Confirm acceptance

AgentCreative Variant Agentworkflow58m2h 14m46Customer Relationship Management
5

Recycle

AgentLanding Page Agentworkflow2h 23m5h 41m32Marketing Automation

Operations

Run it

Change the volume, move the autonomy line, release a gate, and watch what happens to the hours in each lane and to the time it takes one run to get through.

Move something
Demand100%
1,651 a week is what the estate records.
Decisions handed to agents0 of 0
This service has at most one gate, so there is nothing to hand over without removing the last human decision.
People on the gates1 person
Each one is assumed to have 2,100 productive minutes a week, which is 35 hours.
Agent speed100%
100% is the dwell the estate records today.
Person time a week
0h
1,651 items at 0 minutes of decision each.
Agent time a week
11,116.7h
404 minutes an item, which does not compete for a person.
Gate load
0%
Inside capacity, with 35h of headroom.
Stations without a person
100%
0 gates left on 5 stations.
Where an item spends its time
100% in the agent lane
An item now takes 404 minutes of worked time end to end against 404 in the recorded estate, a change of +0%. This is worked time, not calendar time: nothing here models a queue or a weekend.
What this model is, on Lead Handoff

The simulation is arithmetic on the estate, not a queueing model.

How it runs

Run it again, going wrong

The same unit and the same stations, broken the way the estate already records breaking.

5 stations, walked twice

Once clean, once with the categories the estate counts

This is the same unit on the same stations, breaking.

No break below was chosen.

One play head, two tracks, the same scale. The clean run stops when it runs out of stations; the other one keeps going.

As written

5 stations, nothing waiting, nothing sent back

0 min of 6.7 hrs

now Score · Audience Build Agent · 20 min

As the ledger has it

the same stations, plus 3 categories the estate already counts

0 min of 12 hrs

now Score · Audience Build Agent · 20 min

personagentshared spinework the break addsnobody working it

What breaks, and where it is counted

No break below was chosen.

What the two runs say together

3 counted categories land on this procedure.

What this run cannot claim

These breaks are shown together on one unit so the shape of a bad day fits on one screen.

Two clocks run. Worked time is the sum of the time the work is actually being done …

Live observability

Systems this service would touch

Attributed by rule from the function's system list.

2 systems attributed

0 of 2 returning records

Customer Relationship Management

Salesforce Sales Cloud · crm · bidirectional · critical

modeled

4 of 5 stations attributed here · would write back

Marketing Automation

Marketo Engage · marketing · bidirectional · medium

modeled

1 of 5 stations attributed here · would write back

System attribution is a rule, not a reading.

Who runs it

Orchestration and accountability

Orchestrated by
Demand Gen Orchestrator
That orchestrator’s remit
Owns campaign work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
Accountable person
VP Demand Generation
Sub-function
Demand Generation
Shared spine tower
a2l
Hand-over points
sales

Other services in this sub-function

2 alongside this one

What this page is and is not

This is a catalogue of the modeled estate.