Service MK3A
Campaign Launch
Runs transactional. Starts when a scheduled window opens. It runs 3,805 times a week across 8 stations. 2 of those stations stop for a person and 6 are done by an agent, 2 of them on the shared spine.
Runs a week
3,805
141 in flight right now.
Stations
8
2 person · 4 agent · 2 spine
Agent share of steps
75%
Autonomy on this service is set at 80% against a ceiling of 88%.
Decisions a person makes
2
Held by VP Demand Generation.
Touchless
85%
Share of runs that complete without anybody opening them.
Timetable against actual
18.0h
Actual 20.8h, 2.8h over the timetable.
Operations
The lane diagram
Read it left to right. more
Operations
Every station in order
The same stations as a list, with the dwell the estate records against each one and the system a station of that shape would touch.
| # | Station | Lane | Who | Layer | Dwell | Target | In flight | System |
|---|---|---|---|---|---|---|---|---|
| 1 | Brief | Agent | Audience Build Agent | workflow | 2h 9m | 2h 29m | 4 | Customer Relationship Management |
| 2 | Build audience | GBS | Audience Build Agent | gbs | 53m | 1h 18m | 19 | Customer Relationship Management |
| 3 | Generate variants | Agent | Bid Optimization Agent | workflow | 2h 27m | 5h 42m | 25 | Marketing Automation |
| 4 | Brand check | Agent | Creative Variant Agent | workflow | 2h 37m | 5h 53m | 4 | Digital Analytics |
| 5 | Legal check Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged. Hands over at legal | Human | VP Demand Generation | policy | 15m | 34m | 5 | Customer Relationship Management |
| 6 | Launch Held for a named human when the unit exceeds the campaign decision envelope, when confidence falls below the floor, or when a policy clause is engaged. | Human | VP Demand Generation | policy | 8h 36m | 19h 3m | 8 | Customer Relationship Management |
| 7 | Optimize | GBS | Audience Build Agent | gbs | 47m | 1h 45m | 35 | Customer Relationship Management |
| 8 | Report | Agent | Demand Gen Orchestrator | workflow | 1h 27m | 3h 25m | 41 | Customer Relationship Management |
Operations
Run it
Change the volume, move the autonomy line, release a gate, and watch what happens to the hours in each lane and to the time it takes one run to get through. more
The simulation is arithmetic on the estate, not a queueing model. more
How it runs
Run it again, going wrong
The same unit and the same stations, broken the way the estate already records breaking. more
8 stations, walked twice
Once clean, once with the categories the estate counts
This is the same unit on the same stations, breaking. more
No break below was chosen. more
One play head, two tracks, the same scale. The clean run stops when it runs out of stations; the other one keeps going.
As written
8 stations, nothing waiting, nothing sent back
0 min of 19 hrs
now Brief · Audience Build Agent · 2.1 hrs
As the ledger has it
the same stations, plus 6 categories the estate already counts
0 min of 2.2 days
now Brief · Audience Build Agent · 2.1 hrs
What breaks, and where it is counted
No break below was chosen. more
What the two runs say together
6 counted categories land on this procedure. more
What this run cannot claim
These breaks are shown together on one unit so the shape of a bad day fits on one screen. more
The separation register records a duty conflict against a sub-function and a named post, not against one procedure. more
Two clocks run. Worked time is the sum of the time the work is actually being done … more
Live observability
Systems this service would touch
Attributed by rule from the function's system list. more
3 systems attributed
0 of 3 returning records
Customer Relationship Management
Salesforce Sales Cloud · crm · bidirectional · critical
6 of 8 stations attributed here · would write back
Marketing Automation
Marketo Engage · marketing · bidirectional · medium
1 of 8 stations attributed here · would write back
Digital Analytics
Adobe Analytics · marketing · inbound · medium
1 of 8 stations attributed here · read only
System attribution is a rule, not a reading. more
Who runs it
Orchestration and accountability
- Orchestrated by
- Demand Gen Orchestrator
- That orchestrator’s remit
- Owns campaign work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into the A2L tower, and holds 3 human gates.
- Accountable person
- VP Demand Generation
- Sub-function
- Demand Generation
- Shared spine tower
- a2l
- Hand-over points
- legal
Other services in this sub-function
2 alongside this one
What this page is and is not
This is a catalogue of the modeled estate. more