LensReading which lens this session carries.
The catalogueMarketingBrand & PositioningJudgment

Service MK1A

Positioning Refresh

Runs judgment. Starts when the annual doctrine review opens. It runs 1 times a week across 8 stations. One of those stations stops for a person and 7 are done by an agent, 1 of them on the shared spine.

Runs a week

1

206 in flight right now.

Stations

8

1 person · 6 agent · 1 spine

Agent share of steps

88%

Autonomy on this service is set at 58% against a ceiling of 64%.

Decisions a person makes

1

Held by VP Brand.

Touchless

33%

Share of runs that complete without anybody opening them.

Timetable against actual

141.3h

Actual 182.3h, 41.0h over the timetable.

Operations

The lane diagram

Read it left to right.

Person1 station and 14% of the dwellAgent6 stations and 82% of the dwellShared spine1 station and 4% of the dwell2 crossings between lanes
Human
decides
Agent
does the work
GBS
shared spine
System
attributed by rule
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Customer Relationship Management
Click any station to see who does it, what it costs in time, the rule that gates it and the system attributed to it.

Operations

Every station in order

The same stations as a list, with the dwell the estate records against each one and the system a station of that shape would touch.

#StationLaneWhoLayerDwellTargetIn flightSystem
1

Frame

AgentMessage Testing Agentstrategy65h 36m77h 49m46Customer Relationship Management
2

Gather evidence

AgentBrand Consistency Monitorstrategy42h 35m95h 38m44Customer Relationship Management
3

Test messages

AgentNarrative Drafting Agentstrategy58h 30m126h 11m21Customer Relationship Management
4

Model options

AgentAudience Insight Agentstrategy55h 12m114h 50m25Customer Relationship Management
5

Draft position

AgentBrand Health Agentstrategy38h 36m73h 3m30Customer Relationship Management
6

Challenge

AgentPositioning Strategy Agentstrategy30h 27m47h 57m30Customer Relationship Management
7

CMO ratify

Held for a named human when the unit exceeds the brand asset decision envelope, when confidence falls below the floor, or when a policy clause is engaged.

HumanVP Brandpolicy51h 24m105h 29m2Customer Relationship Management
8

Cascade

GBSBrand Policy Agentgbs14h 10m17h 38m8Customer Relationship Management

Operations

Run it

Change the volume, move the autonomy line, release a gate, and watch what happens to the hours in each lane and to the time it takes one run to get through.

Move something
Demand100%
1 a week is what the estate records.
Decisions handed to agents0 of 0
This service has at most one gate, so there is nothing to hand over without removing the last human decision.
People on the gates2 people
Each one is assumed to have 2,100 productive minutes a week, which is 35 hours.
Agent speed100%
100% is the dwell the estate records today.
Person time a week
51.4h
1 items at 3,084 minutes of decision each.
Agent time a week
305.1h
18,306 minutes an item, which does not compete for a person.
Gate load
73%
Inside capacity, with 18.6h of headroom.
Stations without a person
88%
1 gate left on 8 stations.
Where an item spends its time
14% waiting on a person
86% in the agent lane
An item now takes 21,390 minutes of worked time end to end against 21,390 in the recorded estate, a change of +0%. This is worked time, not calendar time: nothing here models a queue or a weekend.
What this model is, on Positioning Refresh

The simulation is arithmetic on the estate, not a queueing model.

How it runs

Run it again, going wrong

The same unit and the same stations, broken the way the estate already records breaking.

8 stations, walked twice

Once clean, once with the categories the estate counts

This is the same unit on the same stations, breaking.

No break below was chosen.

One play head, two tracks, the same scale. The clean run stops when it runs out of stations; the other one keeps going.

As written

8 stations, nothing waiting, nothing sent back

0 min of 14.9 days

now Frame · Message Testing Agent · 2.7 days

As the ledger has it

the same stations, plus 2 categories the estate already counts

0 min of 14.9 days

now Frame · Message Testing Agent · 2.7 days

personagentshared spinework the break addsnobody working it

What breaks, and where it is counted

No break below was chosen.

What the two runs say together

2 counted categories land on this procedure.

What this run cannot claim

These breaks are shown together on one unit so the shape of a bad day fits on one screen.

Two clocks run. Worked time is the sum of the time the work is actually being done …

Live observability

Systems this service would touch

Attributed by rule from the function's system list.

1 systems attributed

0 of 1 returning records

The system register

Customer Relationship Management

Salesforce Sales Cloud · crm · bidirectional · critical

modeled

8 of 8 stations attributed here · would write back

System attribution is a rule, not a reading.

Who runs it

Orchestration and accountability

Orchestrated by
Brand Orchestrator
That orchestrator’s remit
Owns brand asset work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into no shared tower, and holds 3 human gates.
Accountable person
VP Brand
Sub-function
Brand & Positioning
Shared spine tower
Not on the shared spine
Hand-over points
None — this service stays inside its function

Other services in this sub-function

2 alongside this one

Brand Compliance SweepMK1BBrand Health ReadMK1C

What this page is and is not

This is a catalogue of the modeled estate.