Function coverage
Marketing
The platform observes 60.0% of the 6,140 items a week in scope here, reconstructs 25.0%, and estimates that 921 happen where it cannot read them. more
The method behind this statement
Source system count · owned by Chief Marketing Officer · Function head
Observed is the count the source systems return. more
Observed comes straight from what the connected systems return. The remainder is split between what the platform can reconstruct and what it is told exists.
Agency work and campaign approvals that never enter the automation platform.
Who has signed for it
Nobody. This figure rests on its method alone.
An attestation would not turn an estimate into a measurement. more
Work filed here that the platform could not see
1 item has been filed by somebody who did the work off-platform.
Gaps raised against this function
1 gap in a chain that something must have filled.
Approvals are being given to the agency by email.
What this statement is, and what it is not
Coverage can only ever be estimated from the outside. more
A coverage statement is disputable by design. more