Function coverage
Marketing
The platform observes 60.0% of the 6,140 items a week in scope here, reconstructs 25.0%, and estimates that 921 happen where it cannot read them. This statement was produced by source system count and carries a band of plus or minus 18%.
The method behind this statement
Source system count · owned by Chief Marketing Officer · Function head
Observed is the count the source systems return. Unseen is the residual against the declared weekly volume.
Observed comes straight from what the connected systems return. The remainder is split between what the platform can reconstruct and what it is told exists.
Agency work and campaign approvals that never enter the automation platform.
Who has signed for it
Nobody. This figure rests on its method alone.
An attestation would not turn an estimate into a measurement. It would put a person behind the estimate, which is the difference between a number and a claim. This statement does not have one.
Work filed here that the platform could not see
1 item has been filed by somebody who did the work off-platform.
Gaps raised against this function
1 gap in a chain that something must have filled.
Approvals are being given to the agency by email.
What this statement is, and what it is not
Coverage can only ever be estimated from the outside. Observed is a count the platform can produce from records it holds. Inferred is a count it reconstructs by rule or by cohort. Unseen is an estimate of work the platform knows exists and cannot read, and every statement carries the method that produced it and a stated uncertainty. Nothing here is rounded up.
A coverage statement is disputable by design. The way to disagree with one is to inspect the method and the basis for the unseen figure, both of which are on the statement, rather than to argue about the number.