Service MK7A
Product Launch
Runs transactional. Starts when an upstream system posts an event. It runs 2,484 times a week across 8 stations. 2 of those stations stop for a person and 6 are done by an agent, none of them on the shared spine.
Runs a week
2,484
155 in flight right now.
Stations
8
2 person · 6 agent · 0 spine
Agent share of steps
75%
Autonomy on this service is set at 65% against a ceiling of 70%.
Decisions a person makes
2
Held by VP Product Marketing.
Touchless
67%
Share of runs that complete without anybody opening them.
Timetable against actual
0.8h
Actual 0.9h, 0.1h over the timetable.
Operations
The lane diagram
Read it left to right. more
Operations
Every station in order
The same stations as a list, with the dwell the estate records against each one and the system a station of that shape would touch.
| # | Station | Lane | Who | Layer | Dwell | Target | In flight | System |
|---|---|---|---|---|---|---|---|---|
| 1 | Launch brief | Agent | Launch Readiness Agent | workflow | 1h 44m | 3h 37m | 37 | Customer Relationship Management |
| 2 | Build narrative | Agent | Value Proposition Agent | workflow | 38m | 1h 24m | 32 | Marketing Automation |
| 3 | Assemble collateral | Agent | Persona Research Agent | workflow | 1h 6m | 2h 15m | 7 | Digital Analytics |
| 4 | Enablement pack Hands over at sales | Agent | Sales Collateral Agent | workflow | 8m | 16m | 25 | Customer Relationship Management |
| 5 | Readiness review Held for a named human when the unit exceeds the launch decision envelope, when confidence falls below the floor, or when a policy clause is engaged. | Human | VP Product Marketing | policy | 4h 21m | 8h 19m | 0 | Customer Relationship Management |
| 6 | Go decision Held for a named human when the unit exceeds the launch decision envelope, when confidence falls below the floor, or when a policy clause is engaged. | Human | VP Product Marketing | policy | 5h 59m | 14h 14m | 9 | Customer Relationship Management |
| 7 | Launch | Agent | Portfolio Strategy Agent | workflow | 51m | 1h 17m | 43 | Marketing Automation |
| 8 | Measure | Agent | Product Marketing Orchestrator | workflow | 3h 2m | 3h 59m | 2 | Digital Analytics |
Operations
Run it
Change the volume, move the autonomy line, release a gate, and watch what happens to the hours in each lane and to the time it takes one run to get through. more
The simulation is arithmetic on the estate, not a queueing model. more
How it runs
Run it again, going wrong
The same unit and the same stations, broken the way the estate already records breaking. more
8 stations, walked twice
Once clean, once with the categories the estate counts
This is the same unit on the same stations, breaking. more
No break below was chosen. more
One play head, two tracks, the same scale. The clean run stops when it runs out of stations; the other one keeps going.
As written
8 stations, nothing waiting, nothing sent back
0 min of 18 hrs
now Launch brief · Launch Readiness Agent · 1.7 hrs
As the ledger has it
the same stations, plus 4 categories the estate already counts
0 min of 37 hrs
now Launch brief · Launch Readiness Agent · 1.7 hrs
What breaks, and where it is counted
No break below was chosen. more
What the two runs say together
4 counted categories land on this procedure. more
What this run cannot claim
These breaks are shown together on one unit so the shape of a bad day fits on one screen. more
Two clocks run. Worked time is the sum of the time the work is actually being done … more
Live observability
Systems this service would touch
Attributed by rule from the function's system list. more
3 systems attributed
0 of 3 returning records
Customer Relationship Management
Salesforce Sales Cloud · crm · bidirectional · critical
4 of 8 stations attributed here · would write back
Marketing Automation
Marketo Engage · marketing · bidirectional · medium
2 of 8 stations attributed here · would write back
Digital Analytics
Adobe Analytics · marketing · inbound · medium
2 of 8 stations attributed here · read only
System attribution is a rule, not a reading. more
Who runs it
Orchestration and accountability
- Orchestrated by
- Product Marketing Orchestrator
- That orchestrator’s remit
- Owns launch work end to end inside Marketing. Runs 3 lines across 19 stations, drains the repeatable share into the C2L tower, and holds 4 human gates.
- Accountable person
- VP Product Marketing
- Sub-function
- Product Marketing
- Shared spine tower
- Not on the shared spine
- Hand-over points
- sales
Other services in this sub-function
2 alongside this one
What this page is and is not
This is a catalogue of the modeled estate. more