The catalogue MarketingContent StudioTransactional

Service MK4A

Content Production

Runs transactional. Starts when a threshold is crossed. It runs 2,197 times a week across 7 stations. 2 of those stations stop for a person and 5 are done by an agent, 1 of them on the shared spine.

Runs a week

2,197

131 in flight right now.

Stations

2 person · 4 agent · 1 spine

Agent share of steps

71%

Autonomy on this service is set at 75% against a ceiling of 78%.

Decisions a person makes

Held by Director, Content.

Touchless

73%

Share of runs that complete without anybody opening them.

Timetable against actual

7.2h

Actual 8.1h, 0.9h over the timetable.

Operations

The lane diagram

Read it left to right. more

Person2 stations and 30% of the dwellAgent4 stations and 59% of the dwellShared spine1 station and 11% of the dwell2 crossings between lanes

Human

decides

Agent

does the work

GBS

shared spine

System

attributed by rule

Customer Relationship Management

Marketing Automation

Digital Analytics

Customer Relationship Management

Click any station to see who does it, what it costs in time, the rule that gates it and the system attributed to it.

Operations

Every station in order

The same stations as a list, with the dwell the estate records against each one and the system a station of that shape would touch.

#	Station	Lane	Who	Layer	Dwell	Target	In flight	System
1	Brief	Agent	Content Brief Agent	workflow	3h 7m	3h 44m	41	Customer Relationship Management
2	Draft	Agent	Long-form Drafting Agent	workflow	1h 39m	2h 18m	9	Marketing Automation
3	Fact verify	Agent	Design Variant Agent	workflow	2h 8m	2h 45m	29	Digital Analytics
4	Brand check	Agent	Localization Agent	workflow	1h 20m	3h 12m	14	Customer Relationship Management
5	SME review Held for a named human when the unit exceeds the content asset decision envelope, when confidence falls below the floor, or when a policy clause is engaged.	Human	Director, Content	policy	1h 39m	2h 20m	0	Customer Relationship Management
6	Publish Held for a named human when the unit exceeds the content asset decision envelope, when confidence falls below the floor, or when a policy clause is engaged.	Human	Director, Content	policy	2h 37m	4h 33m	7	Customer Relationship Management
7	Distribute	GBS	Content Brief Agent	gbs	1h 31m	1h 52m	31	Customer Relationship Management

Operations

Run it

Change the volume, move the autonomy line, release a gate, and watch what happens to the hours in each lane and to the time it takes one run to get through. more

Move something

Demand100%

2,197 a week is what the estate records. more

Decisions handed to agents0 of 2

Cheapest decision first. The last gate never moves: something on this service always ends with a person.

People on the gates268 people

Each one is assumed to have 2,100 productive minutes a week, which is 35 hours.

Agent speed100%

100% is the dwell the estate records today. more

Person time a week

9,373.9h

2,197 items at 256 minutes of decision each.

Agent time a week

21,420.8h

585 minutes an item, which does not compete for a person.

Gate load

100%

Inside capacity, with 6.1h of headroom.

Stations without a person

71%

2 gates left on 7 stations.

Where an item spends its time

30% waiting on a person

70% in the agent lane

An item now takes 841 minutes of worked time end to end against 841 in the recorded estate, a change of +0%. This is worked time, not calendar time: nothing here models a queue or a weekend.

What this model is, on Content Production

The simulation is arithmetic on the estate, not a queueing model. more

How it runs

Run it again, going wrong

The same unit and the same stations, broken the way the estate already records breaking. more

7 stations, walked twice

Once clean, once with the categories the estate counts

This is the same unit on the same stations, breaking. more

No break below was chosen. more

One play head, two tracks, the same scale. The clean run stops when it runs out of stations; the other one keeps going.

As written

7 stations, nothing waiting, nothing sent back

0 min of 14 hrs

now Brief · Content Brief Agent · 3.1 hrs

As the ledger has it

the same stations, plus 3 categories the estate already counts

0 min of 30 hrs

now Brief · Content Brief Agent · 3.1 hrs

personagentshared spinework the break addsnobody working it

What breaks, and where it is counted

No break below was chosen. more

What the two runs say together

3 counted categories land on this procedure. more

What this run cannot claim

These breaks are shown together on one unit so the shape of a bad day fits on one screen. more

Two clocks run. Worked time is the sum of the time the work is actually being done … more

Live observability

Systems this service would touch

Attributed by rule from the function's system list. more

3 systems attributed

0 of 3 returning records

The system register

Customer Relationship Management

Salesforce Sales Cloud · crm · bidirectional · critical

modeled

5 of 7 stations attributed here · would write back

Marketing Automation

Marketo Engage · marketing · bidirectional · medium

modeled

1 of 7 stations attributed here · would write back

Digital Analytics

Adobe Analytics · marketing · inbound · medium

modeled

1 of 7 stations attributed here · read only

System attribution is a rule, not a reading. more

Who runs it

Orchestration and accountability

Orchestrated by: Content Orchestrator
That orchestrator’s remit: Owns content asset work end to end inside Marketing. Runs 3 lines across 17 stations, drains the repeatable share into the A2L tower, and holds 4 human gates.
Accountable person: Director, Content
Sub-function: Content Studio
Shared spine tower: a2l
Hand-over points: None — this service stays inside its function

Other services in this sub-function

2 alongside this one

Localization RunMK4B Content RefreshMK4C

What this page is and is not

This is a catalogue of the modeled estate. more