Prove · baseline BL-095

Market & Competitive Intelligence

Market & Competitive Intelligence, all regions, as run before the agents were switched on. more

Baseline register

How it was measured

System extract

Method

System extract

Method note

Transaction counts and stage timestamps pulled from the system of record across the whole measurement window. more

Window

FY24 Q4, thirteen weeks

Sample

68,458

Confidence in the method

0.93

Sign-off

Who accepted this as the number to beat

Status

Locked and signed

Signed by

Tobias Renn

Role

Director, Business Finance

Signed

19.0 months ago

Caveat carried with the number

Locked and signed. The window is a full quarter and the method leaves an audit trail that can be re-performed.

Where the benefit lands

Account and cost center this baseline reconciles to

General ledger account

6120 · Contract and temporary labor

Agency and contractor spend. more

Corporate GL · Personnel · owner Ana Duarte, Group Financial Controller

Cost center

CC-1020 · Marketing

Global · owner Ravi Menon · annual budget $34.31m

Marketingfunction view EV-BL-095evidence chain

Benefit lines resting on this baseline

10 lines · $4.40m claimed · $3.48m realized · $1.96m verified

Period	Category	Claimed	Realized	Verified	Status	Variance	Journal
FY25 Q3	Labor cost	$566.7k	$578.0k	not verified	Not verified	Timing Benefit landed one period later than claimed. more	not posted
FY25 Q4	Labor cost	$823.1k	$642.0k	$629.2k	Verified	Volume Seasonal volume ran ahead of baseline, which flatters the realized figure rather than the claim.	JV-2025Q4-0185
FY26 Q1	Labor cost	$1.05m	$757.8k	$659.3k	Partly verified	Scope Scope drifted after the baseline was signed. more	JV-2026Q1-0186
FY26 Q2	Labor cost	$1.25m	$803.1k	$666.6k	Partly verified	Rate The blended labor rate used in the claim sits above the rate actually charged to the cost center.	JV-2026Q2-0187
FY26 Q3	Labor cost	$701.6k	$694.6k	not verified	Period open	Period open The period is not closed. more	not posted
FY25 Q3	Quality	$124.7k	$97.2k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY25 Q4	Quality	$181.1k	$164.8k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q1	Quality	$231.5k	$210.7k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q2	Quality	$276.1k	$198.8k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q3	Quality	$154.4k	$135.8k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted

What this record is, and what it is not

A benefit realization ledger reconciled to a general ledger needs the customer’s actual baseline figures and account structure. more

The measurement window ran FY24 Q4, thirteen weeks over a sample of 68,458. That sample size is on the page because a baseline drawn from twelve cases and one drawn from forty thousand are not the same instrument, and averaging them into a single confidence figure would hide which one you are looking at.

3 of 5 cash lines resting on this baseline carry a journal reference. A benefit line with no journal reference has not touched the general ledger, so it is shown as claimed rather than counted as realized cash.