LensReading which lens this session carries.

Prove · baseline BL-095

Market & Competitive Intelligence

Market & Competitive Intelligence, all regions, as run before the agents were switched on. Owner at the time of measurement: Director, Market Intelligence.

Baseline register
Status
Locked and signed
confidence 0.93
Cost per unit
$26.93
68,458 units in the window
Cycle time
2.2 days
pre-agent, measured end to end
Quality
95.5%
first-pass yield
Claimed on this baseline
$4.40m
$1.96m independently verified
Posted to the ledger
3 of 5
cash lines with a journal reference

How it was measured

System extract

Method
System extract
Method note
Transaction counts and stage timestamps pulled from the system of record across the whole measurement window. No sampling.
Window
FY24 Q4, thirteen weeks
Sample
68,458
Confidence in the method
0.93

Sign-off

Who accepted this as the number to beat

Status
Locked and signed
Signed by
Tobias Renn
Role
Director, Business Finance
Signed
19.0 months ago
Caveat carried with the number
Locked and signed. The window is a full quarter and the method leaves an audit trail that can be re-performed.

Where the benefit lands

Account and cost center this baseline reconciles to

General ledger account
6120 · Contract and temporary labor
Agency and contractor spend. The cleanest place to evidence a reduction because it falls out of the invoice run within one period.
Corporate GL · Personnel · owner Ana Duarte, Group Financial Controller
Cost center
CC-1020 · Marketing
Global · owner Ravi Menon · annual budget $34.31m
Marketingfunction viewEV-BL-095evidence chain

Benefit lines resting on this baseline

10 lines · $4.40m claimed · $3.48m realized · $1.96m verified

PeriodCategoryClaimedRealizedVerifiedStatusVarianceJournal
FY25 Q3Labor cost$566.7k$578.0knot verifiedNot verified
Timing
Benefit landed one period later than claimed. The run rate is intact; the period attribution was wrong.
not posted
FY25 Q4Labor cost$823.1k$642.0k$629.2kVerified
Volume
Seasonal volume ran ahead of baseline, which flatters the realized figure rather than the claim.
JV-2025Q4-0185
FY26 Q1Labor cost$1.05m$757.8k$659.3kPartly verified
Scope
Scope drifted after the baseline was signed. The added work is real but it is not this baseline.
JV-2026Q1-0186
FY26 Q2Labor cost$1.25m$803.1k$666.6kPartly verified
Rate
The blended labor rate used in the claim sits above the rate actually charged to the cost center.
JV-2026Q2-0187
FY26 Q3Labor cost$701.6k$694.6knot verifiedPeriod open
Period open
The period is not closed. The realized figure is a run rate, not a result, and nothing in it has been verified.
not posted
FY25 Q3Quality$124.7k$97.2knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY25 Q4Quality$181.1k$164.8knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q1Quality$231.5k$210.7knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q2Quality$276.1k$198.8knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q3Quality$154.4k$135.8knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
What this record is, and what it is not

A benefit realization ledger reconciled to a general ledger needs the customer’s actual baseline figures and account structure. Modeled numbers demonstrate the instrument and prove nothing about the business case.

The measurement window ran FY24 Q4, thirteen weeks over a sample of 68,458. That sample size is on the page because a baseline drawn from twelve cases and one drawn from forty thousand are not the same instrument, and averaging them into a single confidence figure would hide which one you are looking at.

3 of 5 cash lines resting on this baseline carry a journal reference. A benefit line with no journal reference has not touched the general ledger, so it is shown as claimed rather than counted as realized cash.