LensReading which lens this session carries.

Prove · baseline BL-055

Attribution & Analytics

Attribution & Analytics, all regions, as run before the agents were switched on. Owner at the time of measurement: Director, Marketing Analytics.

Baseline register
Status
Locked and signed
confidence 0.93
Cost per unit
$2827.72
1,352 units in the window
Cycle time
5.8 days
pre-agent, measured end to end
Quality
93.1%
rework rate, inverted
Claimed on this baseline
$9.21m
$2.97m independently verified
Posted to the ledger
2 of 5
cash lines with a journal reference

How it was measured

System extract

Method
System extract
Method note
Transaction counts and stage timestamps pulled from the system of record across the whole measurement window. No sampling.
Window
FY24 Q4, thirteen weeks
Sample
1,352
Confidence in the method
0.93

Sign-off

Who accepted this as the number to beat

Status
Locked and signed
Signed by
Ravi Menon
Role
Finance Business Partner, Commercial
Signed
19.1 months ago
Caveat carried with the number
Locked and signed. The window is a full quarter and the method leaves an audit trail that can be re-performed.

Where the benefit lands

Account and cost center this baseline reconciles to

General ledger account
6500 · Outsourced services, shared centers
Managed-service fees for the shared towers. Volume-priced, so a throughput change moves this account within one billing cycle.
Corporate GL · Third party · owner Sofia Lindqvist, Finance Business Partner, Operations
Cost center
CC-1020 · Marketing
Global · owner Ravi Menon · annual budget $34.31m
Marketingfunction viewEV-BL-055evidence chain

Benefit lines resting on this baseline

10 lines · $9.21m claimed · $8.08m realized · $2.97m verified

PeriodCategoryClaimedRealizedVerifiedStatusVarianceJournal
FY25 Q3Outsourced cost$1.19m$925.9k$842.5kPartly verified
Method mismatch
The baseline was measured by survey and the realized figure by system extract. The two are not comparable without a bridge, and no bridge has been built.
JV-2025Q3-0109
FY25 Q4Outsourced cost$1.72m$1.29mnot verifiedNot verified
Unexplained
Internal audit could not trace part of the realized figure to a driver. The untraced amount stays in the variance column.
not posted
FY26 Q1Outsourced cost$2.20m$1.90mnot verifiedNot verified
Unexplained
Internal audit could not trace part of the realized figure to a driver. The untraced amount stays in the variance column.
not posted
FY26 Q2Outsourced cost$2.63m$2.47m$2.12mPartly verified
Method mismatch
The baseline was measured by survey and the realized figure by system extract. The two are not comparable without a bridge, and no bridge has been built.
JV-2026Q2-0110
FY26 Q3Outsourced cost$1.47m$1.50mnot verifiedPeriod open
Period open
The period is not closed. The realized figure is a run rate, not a result, and nothing in it has been verified.
not posted
FY25 Q3Quality$261.1k$161.9knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY25 Q4Quality$379.3k$330.0knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q1Quality$485.0k$300.7knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q2Quality$578.2k$468.4knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
FY26 Q3Quality$323.3k$210.2knot verifiedNon cash
Non cash
This is a cycle time or quality improvement. It has no journal entry, so it is carried outside the amount reconciled to the ledger rather than converted into a saving.
not posted
What this record is, and what it is not

A benefit realization ledger reconciled to a general ledger needs the customer’s actual baseline figures and account structure. Modeled numbers demonstrate the instrument and prove nothing about the business case.

The measurement window ran FY24 Q4, thirteen weeks over a sample of 1,352. That sample size is on the page because a baseline drawn from twelve cases and one drawn from forty thousand are not the same instrument, and averaging them into a single confidence figure would hide which one you are looking at.

2 of 5 cash lines resting on this baseline carry a journal reference. A benefit line with no journal reference has not touched the general ledger, so it is shown as claimed rather than counted as realized cash.