Prove · baseline BL-030

Demand Generation

Demand Generation, all regions, as run before the agents were switched on. more

Baseline register

How it was measured

System extract

Method

System extract

Method note

Transaction counts and stage timestamps pulled from the system of record across the whole measurement window. more

Window

FY25 Q2, eight weeks, shortened

Sample

120,809

Confidence in the method

0.87

Sign-off

Who accepted this as the number to beat

Status

Locked and signed

Signed by

Tobias Renn

Role

Director, Business Finance

Signed

14.1 months ago

Caveat carried with the number

Locked and signed. The window is a full quarter and the method leaves an audit trail that can be re-performed.

Where the benefit lands

Account and cost center this baseline reconciles to

General ledger account

6500 · Outsourced services, shared centers

Managed-service fees for the shared towers. more

Corporate GL · Third party · owner Sofia Lindqvist, Finance Business Partner, Operations

Cost center

CC-1020 · Marketing

Global · owner Ravi Menon · annual budget $34.31m

Marketingfunction view EV-BL-030evidence chain

Benefit lines resting on this baseline

10 lines · $13.61m claimed · $12.14m realized · $8.12m verified

Period	Category	Claimed	Realized	Verified	Status	Variance	Journal
FY25 Q3	Outsourced cost	$1.75m	$1.40m	not verified	Not verified	Volume Seasonal volume ran ahead of baseline, which flatters the realized figure rather than the claim.	not posted
FY25 Q4	Outsourced cost	$2.55m	$2.65m	$2.25m	Partly verified	Timing Benefit landed one period later than claimed. more	JV-2025Q4-0065
FY26 Q1	Outsourced cost	$3.26m	$3.06m	$2.63m	Partly verified	Timing Benefit landed one period later than claimed. more	JV-2026Q1-0066
FY26 Q2	Outsourced cost	$3.88m	$3.34m	$3.24m	Partly verified	Scope Scope drifted after the baseline was signed. more	JV-2026Q2-0067
FY26 Q3	Outsourced cost	$2.17m	$1.69m	not verified	Period open	Period open The period is not closed. more	not posted
FY25 Q3	Quality	$385.7k	$354.8k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY25 Q4	Quality	$560.1k	$442.5k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q1	Quality	$716.2k	$444.1k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q2	Quality	$854.0k	$666.1k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted
FY26 Q3	Quality	$477.5k	$448.8k	not verified	Non cash	Non cash This is a cycle time or quality improvement. more	not posted

What this record is, and what it is not

A benefit realization ledger reconciled to a general ledger needs the customer’s actual baseline figures and account structure. more

The measurement window ran FY25 Q2, eight weeks, shortened over a sample of 120,809. That sample size is on the page because a baseline drawn from twelve cases and one drawn from forty thousand are not the same instrument, and averaging them into a single confidence figure would hide which one you are looking at.

3 of 5 cash lines resting on this baseline carry a journal reference. A benefit line with no journal reference has not touched the general ledger, so it is shown as claimed rather than counted as realized cash.