End-to-end outcomes · Concept to shelf

Concept to shelf

How a change to a product reaches a factory. more

All outcomes

Starts when

A formula change is proposed

Ends when

The first production order is released against it

Accountable for the whole chain

Yasmin Chaudhry

Head of innovation delivery · Research & Development

Crosses

R&DMarketingSupply ChainC2LM2D

Health

What the chain measures

Cycle time, wait and cost are computed on complete chains only. more

The chain, stage by stage

5 stages · the wait column is the gap before that stage began, measured on the chains that reached it

Stage	Document	Function	Tower	System	Reached	Wait before	Stage cycle	Confidence	Joined by
1Formula proposed	formula-change	R&D	C2L	eln	155 · 100%	—	2.4 d	—	Origin 155
2Pack specified	packaging-spec	R&D	C2L	plm	127 · 82%	28.1 h	2.0 d	0.56	Cohort 127
3Artwork approved	artwork-approval	Marketing	C2L	plm	78 · 50%	25.9 h	39.8 h	1.00	Keyed 78
4Launch gated	launch-gate	R&D	C2L	plm	28 · 18%	23.3 h	3.2 d	1.00	Keyed 28
5First build releasedvalue	production-order	Supply Chain	M2D	erp-mm	2 · 1%	29.1 h	1.3 h	0.61	Cohort 2

Three consecutive stages live in the product lifecycle system and are held together by its own reference. more

Chain state — an exhaustive partition of all 155 chains in this service into 4 states

Closed2 · 1.3%

Stalled12 · 7.7%

Open138 · 89.0%

Failed3 · 1.9%

How each chain was joined — a second exhaustive partition of the same 155 chains into 2 regimes

Cohort127 · 81.9%

Single stage28 · 18.1%

The distribution, not the average

Cycle time across the 2 complete chains, in ten equal bands

160–160 h

160–161 h

161–161 h

161–162 h

162–162 h

162–163 h

163–163 h

163–164 h

Fastest 6.7 d, slowest 6.8 d, median 6.7 d, mean 6.7 d. The mean sits at or below the median, so quoting the average alone would understate what a typical chain of this service takes.

What the chain costs and carries

Cost is modeled from recorded touches. more

The commitment against this outcome

Concept to shelf inside 42 days · owned by Yasmin Chaudhry

Not measurable from this extract. more

This commitment sits alongside the function level service levels the estate already publishes, not instead of them. more

Who owns the delay

1 boundary disputes touch this service · 1 undecided

The register

Artwork approval sits between two functions and belongs to neitherScheduled

Development specifies the pack. more

Research and development against Marketing · arbiter Yasmin Chaudhry · 41.2 h claimed by neither side, with no dollar figure against it

Trace one chain end to end

The 2 complete chains carrying the largest amounts. more

Chain	Counterparty	Market	Cycle	Waiting	Cost	People	Joined by
OI-ITS-0003	Not named	France	6.8 d	5.3 d	$7.60	0	Cohort 0.52	Trace
OI-ITS-0005	Not named	United States	6.7 d	4.1 d	$7.60	0	Cohort 0.60	Trace

What this page is, and what it is not

Every week this chain runs long is a week of shelf presence the group does not have, and it is the only outcome where the cost of the delay lands outside the functions that caused it.

An outcome is assembled, not recorded. more

The ledger behind these chains is one week, 10 to 16 August 2026, which is 168 hours. more

Cost to serve is modeled from the touches the ledger recorded, not billed from a timesheet. more