Sub-function
Demand Qualification
Owns lead work end to end inside Sales. Runs 3 lines across 16 stations, drains the repeatable share into the A2L tower, and holds 1 human gates.
Estate rating
A
81 / 100
The most deterministic step in the revenue engine. Enrichment, scoring and sequencing run touchless; the only human act is a seller accepting the meeting.
Agents
9
Lines
3
Units / wk
9,651
Timetable vs actual
14.9h → 16.2h
Cost / unit
$12
was $39
Run-rate saving
$13.8M
annualized at this volume
The 9 agents running this sub-function
Grouped by what they are for, not by where they sit. The agent org is process-shaped.
Qualification Orchestrator
Owns the demand qualification lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Lead Enrichment Agent
Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Outreach Sequencing Agent
Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Routing Agent
Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Fit Scoring Agent
Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Meeting Booking Agent
Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Disqualification Agent
Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Intent Signal Agent
Watches demand qualification continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.
ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.
Demand Qualification Challenger Agent
Adversarial reviewer for demand qualification. Argues the opposite case on every position and flags where the evidence does not carry the claim.
ceiling A4 · escalates to Escalates when a ratified position is still running against a break condition it flagged.
Estate rating breakdown
Seven control dimensions. Judgment readiness runs against autonomy on purpose.
People
What the humans stopped doing, and what they do now.
Redeployed into customer-facing escalation ownership.
Lines running in this sub-function
Each line is a workflow. Click a line to walk it station by station.
Strategy positions this sub-function holds
An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.
Demand Qualification Operating Position
Rejectedv3Where should the autonomy ceiling for demand qualification sit over the next four quarters, and what evidence would justify moving it?
Hold the ceiling at A4 for demand qualification. The most deterministic step in the revenue engine. Enrichment, scoring and sequencing run touchless; the only human act is a seller accepting the meeting. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.
confidence
66%
The challenge — Demand Qualification Challenger Agent
Demand Qualification Challenger Agent argues the recommendation leans on 3 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.
Break conditions
- ·Override rate rises above 11 percent for two consecutive months
- ·Cost per lead stops falling while volume keeps rising
- ·A control failure in this lane reaches a customer or a regulator
Evidence gaps
- ·No external comparator on a like-for-like unit definition
- ·Exception cases under $40k are sampled, not fully measured
| Alternative considered | Cost | Risk | Verdict |
|---|---|---|---|
| Hold the current position | $540k run rate | Known and priced. Cedes ground if comparators move faster. | live |
| Raise the ceiling one level now | $1343k to build controls | Override rate is 14 percent; raising the ceiling before that settles imports the error into production. | rejected on evidence |
| Move the exception tail to the spine | $392k transition | Loses local context. Rework risk on the cases that are hardest to recover. | under review |
Policy register
The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.
| Ref | Rule | Scope | Owner agent | Approved by | Version | Status |
|---|---|---|---|---|---|---|
| SL3-POL-200 | Demand Qualification Decision Envelope Agents in this lane may act without a human when the lead sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock. binds 6 agents · LATAM · US | envelope | Qualification Orchestrator | Director, Demand Development | v3.6 | Active |
| SL3-POL-201 | Demand Qualification Evidence Standard Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision. binds 6 agents · LATAM · US | evidence | Qualification Orchestrator | Director, Demand Development | v3.8 | Active |
| SL3-POL-202 | Demand Qualification Escalation Rule Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires. Director, Demand Development owns the response clock. binds 6 agents · APAC | escalation | Qualification Orchestrator | Director, Demand Development | v1.9 | Active |