LensReading which lens this session carries.
Sales/Demand Qualification

Sub-function

Demand Qualification

Owns lead work end to end inside Sales.

orchestrator Qualification Orchestratorhuman owner Director, Demand Development routes into a2l

Estate rating

A

81 / 100

autonomy 83%cap 90%

The most deterministic step in the revenue engine.

Agents

9

Lines

3

Units / wk

9,651

Timetable vs actual

14.9h → 16.2h

Cost / unit

$12

was $39

Run-rate saving

$13.8M

annualized at this volume

The 9 agents running this sub-function

Grouped by what they are for, not by where they sit.

OrchestratorOwns the queue and arbitrates between desks.

Qualification Orchestrator

Owns the demand qualification lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.

ObserveA3128 / 24h86%16% ovr$10/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

AI GBSRuns the shared transaction spine.

Lead Enrichment Agent

Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.

AI GBSA4722 / 24h91%5% ovr$0.50/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

Outreach Sequencing Agent

Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.

AI GBSA4897 / 24h96%4% ovr$0.38/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

Routing Agent

Runs the repeatable portion of demand qualification inside the shared transaction spine at spine cost and spine controls.

AI GBSA41,251 / 24h97%8% ovr$0.59/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

TaskExecutes stations on a line.

Fit Scoring Agent

Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA43,649 / 24h95%8% ovr$0.49/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

Meeting Booking Agent

Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA44,139 / 24h98%2% ovr$0.09/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

Disqualification Agent

Executes the demand qualification step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA4392 / 24h92%1% ovr$0.43/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

ObserveWatches signals and watches the agents.

Intent Signal Agent

Watches demand qualification continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

ObserveA454 / 24h96%7% ovr$5.61/task

ceiling A4 · escalates to Escalates to Director, Demand Development when the unit falls outside the decision envelope or confidence drops below the floor.

ChallengerPaid to disagree before a human has to.

Demand Qualification Challenger Agent

Adversarial reviewer for demand qualification. Argues the opposite case on every position and flags where the evidence does not carry the claim.

StrategyA217 / 24h92%17% ovr$12/task

ceiling A4 · escalates to Escalates when a ratified position is still running against a break condition it flagged.

Estate rating breakdown

Seven control dimensions. Judgment readiness runs against autonomy on purpose.

Control Coverage84
Evidence Quality81
Override Discipline81
Data Integrity95
Recovery Readiness82
Cost Transparency85
Judgment Readiness59

People

What the humans stopped doing, and what they do now.

headcount on this work74.1 → 35.7 FTE

Redeployed into customer-facing escalation ownership.

inference cost per unit$1.85

Lines running in this sub-function

Each line is a workflow.

16 in time6 late0 late and material
SL3ALead-to-MeetingTransactional · 7 stations

Ingest lead

1 live

Enrich

1 live

Score fit

2 live

Sequence outreach

1 live

Book meeting

2 live

Route to seller

6 q

Accept

9 q

SL3BIntent Surge ResponseTransactional · 5 stations

Detect surge

1 live

Match account

1 live

Assemble context

2 live

Alert seller

2 live

Log outcome

2 live

SL3CRecycle & NurtureTransactional · 4 stations

Disqualify

1 live

Reason code

1 live

Return to marketing

2 live

Re-score

3 live

Strategy positions this sub-function holds

An agent that only executes is a robot.

SL3-POS-100

Demand Qualification Operating Position

Rejectedv3

Where should the autonomy ceiling for demand qualification sit over the next four quarters, and what evidence would justify moving it?

Hold the ceiling at A4 for demand qualification.

confidence

66%

The challenge — Demand Qualification Challenger Agent

Demand Qualification Challenger Agent argues the recommendation leans on 3 quarters of data from a period with no volume shock.

Break conditions

  • ·Override rate rises above 11 percent for two consecutive months
  • ·Cost per lead stops falling while volume keeps rising
  • ·A control failure in this lane reaches a customer or a regulator

Evidence gaps

  • ·No external comparator on a like-for-like unit definition
  • ·Exception cases under $40k are sampled, not fully measured
Alternative consideredCostRiskVerdict
Hold the current position$540k run rateKnown and priced. Cedes ground if comparators move faster.live
Raise the ceiling one level now$1343k to build controlsOverride rate is 14 percent; raising the ceiling before that settles imports the error into production.rejected on evidence
Move the exception tail to the spine$392k transitionLoses local context. Rework risk on the cases that are hardest to recover.under review
authored by Qualification Orchestratorratifier Director, Demand Development3 stated assumptions

Policy register

The rules the agents above are bound by.

RefRuleScopeOwner agentApproved byVersionStatus
SL3-POL-200

Demand Qualification Decision Envelope

Agents in this lane may act without a human when the lead sits inside the stated value, risk and confidence envelope.

binds 6 agents · LATAM · US

envelopeQualification OrchestratorDirector, Demand Developmentv3.6Active
SL3-POL-201

Demand Qualification Evidence Standard

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path.

binds 6 agents · LATAM · US

evidenceQualification OrchestratorDirector, Demand Developmentv3.8Active
SL3-POL-202

Demand Qualification Escalation Rule

Escalation is mandatory when confidence falls below the floor, when two options sit inside the confidence band, or when a break condition on a ratified position fires.

binds 6 agents · APAC

escalationQualification OrchestratorDirector, Demand Developmentv1.9Active