LensReading which lens this session carries.
AI GBS & Global Business Services/Master Data Management

Sub-function

Master Data Management

Owns master record work end to end inside AI GBS & Global Business Services. Runs 3 lines across 17 stations, drains the repeatable share into the DATA-ANALYTICS tower, and holds 2 human gates.

orchestrator Master Data Orchestratorhuman owner Head of Master Data routes into data-analytics

Estate rating

A

76 / 100

autonomy 79%cap 87%

Profiling, enrichment and dedupe run agentic. A steward confirms golden records for entities that drive payment or reporting, because bad master data poisons every tower.

Agents

11

Lines

3

Units / wk

9,565

Timetable vs actual

7.7h → 9.7h

Cost / unit

$6.08

was $18

Run-rate saving

$5.8M

annualized at this volume

The 11 agents running this sub-function

Grouped by what they are for, not by where they sit. The agent org is process-shaped.

OrchestratorOwns the queue and arbitrates between desks.

Master Data Orchestrator

Owns the master data management lane end to end. Sequences the other agents, holds the timetable, and decides what surfaces to a human.

ObserveA371 / 24h92%15% ovr$5.13/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

ObserveWatches signals and watches the agents.

Data Quality Agent

Watches master data management continuously. Detects drift, quantifies it, and routes what matters without waiting for a reporting cycle.

ObserveA4125 / 24h95%11% ovr$7.62/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

TaskExecutes stations on a line.

Golden Record Agent

Executes the master data management step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA42,132 / 24h96%3% ovr$0.26/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

Duplicate Resolution Agent

Executes the master data management step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA41,094 / 24h88%2% ovr$0.59/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

Enrichment Agent

Executes the master data management step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA43,738 / 24h89%5% ovr$0.60/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

Stewardship Routing Agent

Executes the master data management step it owns, posts its evidence, and hands the unit to the next stage.

WorkflowA42,628 / 24h94%4% ovr$0.21/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

AI GBSRuns the shared transaction spine.

Hierarchy Agent

Runs the repeatable portion of master data management inside the shared transaction spine at spine cost and spine controls.

AI GBSA4422 / 24h96%5% ovr$0.27/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

Lineage Agent

Runs the repeatable portion of master data management inside the shared transaction spine at spine cost and spine controls.

AI GBSA4673 / 24h95%8% ovr$0.10/task

ceiling A4 · escalates to Escalates to Head of Master Data when the unit falls outside the decision envelope or confidence drops below the floor.

PolicyAuthors and versions the binding rules.

Data Policy Agent

Holds the rules that bind every other agent in master data management. Versions them, tests them against live decisions, and blocks work that breaches them.

PolicyA267 / 24h93%7% ovr$13/task

ceiling A4 · escalates to Escalates on any decision that would breach a live policy version, with the clause cited.

StrategyForms and defends a position.

Data Doctrine Agent

Authors positions on master data management. Frames the question, models the options, and writes a recommendation a human can ratify or reject.

StrategyA2217 / 24h94%13% ovr$8.28/task

ceiling A4 · escalates to Escalates when two options sit inside the confidence band and the evidence cannot separate them.

ChallengerPaid to disagree before a human has to.

Master Data Management Challenger Agent

Adversarial reviewer for master data management. Argues the opposite case on every position and flags where the evidence does not carry the claim.

StrategyA295 / 24h87%6% ovr$13/task

ceiling A4 · escalates to Escalates when a ratified position is still running against a break condition it flagged.

Estate rating breakdown

Seven control dimensions. Judgment readiness runs against autonomy on purpose.

Control Coverage77
Evidence Quality84
Override Discipline84
Data Integrity88
Recovery Readiness70
Cost Transparency76
Judgment Readiness49

People

What the humans stopped doing, and what they do now.

headcount on this work75.337.3 FTE

Redeployed into exception judgment and supplier relationship work.

inference cost per unit$1.81

Lines running in this sub-function

Each line is a workflow. Click a line to walk it station by station.

10 clear8 evidenced1 held
GB8ACreate to Golden RecordTransactional · 7 stations

Request

1 live

Validate

8 q

Enrich

1 live

Dedupe

1 live

Steward review

1 live

Publish

2 live

Propagate

1 live

GB8BQuality RemediationTransactional · 5 stations

Profile

15 q

Detect defects

6 q

Auto-correct

1 live

Route residual

1 live

Verify

2 live

GB8CHierarchy ChangeTransactional · 5 stations

Propose

2 live

Impact assess

1 live

Approve

4 live

Apply

1 live

Reconcile

1 q

Strategy positions this sub-function holds

An agent that only executes is a robot. These are the calls it made, the argument against each one, and what would prove it wrong.

GB8-POS-100

Master Data Management Operating Position

In challengev1

Where should the autonomy ceiling for master data management sit over the next four quarters, and what evidence would justify moving it?

Hold the ceiling at A4 for master data management. Profiling, enrichment and dedupe run agentic. A steward confirms golden records for entities that drive payment or reporting, because bad master data poisons every tower. Raise it only after two consecutive quarters where the override rate stays under five percent and every override has a written cause.

confidence

71%

The challenge — Master Data Management Challenger Agent

Master Data Management Challenger Agent argues the recommendation leans on 2 quarters of data from a period with no volume shock. The confidence band overlaps the alternative, and the position does not say what it would take to be wrong. Recorded as a dissent, not a block.

Break conditions

  • ·Override rate rises above 15 percent for two consecutive months
  • ·Cost per master record stops falling while volume keeps rising
  • ·A control failure in this lane reaches a customer or a regulator

Evidence gaps

  • ·No external comparator on a like-for-like unit definition
  • ·Exception cases under $60k are sampled, not fully measured
Alternative consideredCostRiskVerdict
Hold the current position$652k run rateKnown and priced. Cedes ground if comparators move faster.live
Raise the ceiling one level now$1704k to build controlsOverride rate is 14 percent; raising the ceiling before that settles imports the error into production.rejected on evidence
Move the exception tail to the spine$765k transitionLoses local context. Rework risk on the cases that are hardest to recover.under review
authored by Data Doctrine Agentratifier Head of Master Data3 stated assumptions

Policy register

The rules the agents above are bound by. Version, owner, approver, and the agents each rule constrains.

RefRuleScopeOwner agentApproved byVersionStatus
GB8-POL-200

Master Data Management Decision Envelope

Agents in this lane may act without a human when the master record sits inside the stated value, risk and confidence envelope. Outside it, the unit holds at a gate with a named approver and a running clock.

binds 6 agents · US · Canada

envelopeData Policy AgentHead of Master Datav5.3Active
GB8-POL-201

Master Data Management Evidence Standard

Every autonomous decision writes inputs, the rule version applied, the model and prompt version, the output and a reversal path. An action with no evidence record is treated as a control failure, not a fast decision.

binds 6 agents · LATAM · US

evidenceData Policy AgentHead of Master Datav5.9Active